Marketing Services
Upgrade your destination or brand with
strategies that support local communities
Ready to level up?
Then you’re in the right place.
I help places and brands leading the way within hospitality and the future of work improve and connect with the right audience at the right time. Whether you’re looking to strengthen your destination’s or brand’s identity, expand into new markets, make it more vibrant for locals, or attract remote workers.
Over the past decade, I’ve worked with destinations ranging from Brazil to Spain, media, events, and brands across Europe and Latin America.
I can help with:
- Place development and branding: From how to make your destination more appealing, to strategies focused on collaboration, integration, meaningful connections, and boosting the local economy. Whether you’re seeking to attract investors, businesses, or talent, I’ll help you improve and position your destination.
- Destination marketing: My strategies focus on promoting authentic experiences, culture, and your charming community. To invite travelers and remote workers to explore and connect with your destination. By utilizing data-driven insights and a creative approach in collaboration with locals, we’ll show what makes it unique.
- Growth for brands driving the future of work: I help brands that make a more flexible lifestyle easier. From innovative platforms connecting freelancers with clients to creative solutions within real estate and more.
We might be a match if you want to:
- Explore or enter a new market
- Attract the location-independent community
- Level up your segmentation: Identify and focus on the right target groups
- Implement sustainable strategies centered around authentic experiences that benefit travelers, the location-independent community, and locals
- Validate that people find your new product/offer useful (and are willing to pay for it) before developing it
- Produce high-quality content (blog posts, articles, emails, website and
campaign material, etc.) that inspires your audience (and drives visitors to your website and/or destination) - Increase your organic website traffic and conversions on your website
- Optimize the overall buyer journey: Make it as easy as possible for your customers to trust and buy from you
How we can team up:
(30-Day 100 % satisfaction guarantee on all packages)
- A. Place Development, Marketing Strategy & Optimization
- B. Content Creation & Copywriting Services
- C. Coaching, Workshops & Guest lectures
Starting from the gap between where you’re at right now and where you’d like to go, we’ll create a strategy for your destination/business, campaign, or event.
This includes:
- Audit of your strategy (positioning, branding, marketing, offering, sales process, website, social media, email marketing, etc.): Know what’s working and what can be improved to boost your results
- Market research covering your target groups, trends, competition, challenges and opportunities: Refine your branding and ensure your value proposition is on point
- Defining goals and KPIs to be able to track and always improve over time
- SEO and keyword research to make sure your clients find you
- Marketing strategy to grow your business: A clear plan that outlines what
type of initiatives and content you should create and how to promote it - Review and updates if needed of main offerings to be presented on the website
- Updated website content (the key pages)
- Content strategy: Research and planning based on the market, your target group, and your goals
- Marketing reports & insights to make sure we’re on track and reach our goals over time
This package can be enjoyed as a stand-alone or recurring service with the add-ons below.
Add-on Marketing Services
- Implementation of your strategy (content creation, follow-up, and more)
- Website conversion optimization
- Coaching within content marketing and strategy (link to coaching services below)
Inspire and attract the right audience with useful content and copywriting.
This includes:
- Market- and keyword research on your topic to make sure that we
- target the right keywords
- create something better than other options within the same category, so that your content ranks over time
- Blogging & In-depth articles that drive traffic to your website
- Copywriting and website content to optimize conversions
- Content promotion recommendations and social posts to promote articles
- Email marketing that your clients look forward to (newsletters, campaigns, etc.)
- Unlimited iterations until you’re happy with the content
Topics I can help you with:
-
Marketing, Entrepreneurship, Business Growth & Remote Work
Insights and actionable tips on the latest within marketing and running a business, with a focus on content strategy, content creation and how to stay productive – no matter of location.
-
Destinations, Experiences & The Hospitality/Travel Industry
Culture, unique experiences, places, gastronomy, wine, bucket list events, and factors that make a destination different. Ranging from in-depth content to straight-forward recommendations.
Exciting changes and trends within the travel/hospitality industry. Covering topics such as travel preferences, technology, and more. From sustainability and up-and-coming places to visit, to how we are likely to travel in the future.
-
Lifestyle Design, Location-independence, & Personal Development
How to design a life that gets you excited. Insights on the location-independent lifestyle and how to get there. Tips on how to enjoy the present, appreciate differences, never stop learning, develop as a person, maintain a sustainable and flexible lifestyle
The coaching packages are usually a 2, 3, 6, or 12-month agreement that is focused on achieving the result you’re after.
During an initial call, we’ll get clear on how long it likely will take for you to achieve your goals, the main areas we’ll work on together, and how often it makes sense to meet. Based on your goals, we’ll set up a plan with measurable results and track progress as we move forward.
The coaching sessions are very hands-on, always ending with actions that should be carried out ahead of the next session based on proven systems.
Key benefits:
- Customized Approach: Your coaching package will be tailored to your specific needs and goals
- Clear Focus Areas: During our sessions, we’ll dive into key areas such as place development, sustainable hospitality, marketing strategy & content creation
- Measurable Results: Throughout our coaching engagement, we’ll establish key metrics and indicators to evaluate your progress and success.
I also offer one-time sessions and hold courses in sustainable hospitality, marketing and strategy for both business teams and universities. Reach out for more details.
Content Marketing Strategy & Optimization
Starting from the gap between where you’re at right now and where you’d like to go, we’ll create a marketing strategy for your destination / business, a campaign, or your event.
This includes:
- Analysis of your current situation and channels (website, social media, email marketing, etc.). What’s working well and what can be improved?
- Market research covering your target groups, the market, your competition, and how you can do something better
Defining goals and KPIs to be able to track and always improve over time - SEO and keyword research to make sure your clients find you when they are searching for what you’re offering
- Content strategy to grow your business. Based on your business goals, we’ll define what type of initiatives and content you should create
- A content calendar that specifies where and when your content should be published to generate the results you’re looking for
- A plan for content promotion, since great content doesn’t matter if no one finds it
- Marketing reports & insights to make sure we’re on track and reach our goals over time
Add-on Content Marketing Services
- Implementation of your strategy (content creation, follow-up, and more)
- Website conversion optimization
- Coaching within content marketing and strategy (link to coaching section below)
Content & Copywriting Services
Inspire and attract the right audience with useful content and copywriting.
This includes:
- Market- and keyword research on your topic to make sure that we
- target the right keywords
- create something better than other options within the same category, so that your content ranks over time
- Blogging & In-depth articles that drive traffic to your website
- Copywriting and website content to optimize conversions
- Content promotion, since great content doesn’t matter if no one finds it
- Email marketing that your clients look forward to (newsletters, campaigns, etc.)
Topics I can help you with:
-
Marketing, Entrepreneurship, Business Growth & Remote Work
Insights and actionable tips on the latest within marketing and running a business, with a focus on content strategy, content creation and how to stay productive – no matter of location.
-
Destinations, Experiences & The Hospitality/Travel Industry
Culture, unique experiences, places, gastronomy, wine, bucket list events, and factors that make a destination different. Ranging from in-depth content to straight-forward recommendations.
Exciting changes and trends within the travel/hospitality industry. Covering topics such as travel preferences, technology, and more. From sustainability and up-and-coming places to visit, to how we are likely to travel in the future.
-
Lifestyle Design, Location-independence, & Personal Development
How to design a life that gets you excited. Insights on the location-independent lifestyle and how to get there. Tips on how to enjoy the present, appreciate differences, never stop learning, develop as a person, maintain a sustainable and flexible lifestyle
Coaching: Marketing Strategy & Content Creation
The coaching packages are usually a 2, 3, 6, or 12-month agreement that is focused on achieving the result you’re after.
During an initial call, we’ll get clear on how long it likely will take for you to achieve your goals, the main areas we’ll work on together, and how often it makes sense to meet. Based on your goals, we’ll set up a plan with measurable results and track progress as we move forward.
The coaching sessions are very hands-on, always ending with actions that should be carried out ahead of the next session.
Real results speak for themselves
Why work with me
An understanding of your market and target group
With a background in marketing, business development, hospitality, and 7+ years of full-time travel, I’ve learned a lot about what remote workers value, challenges, opportunities, what makes a brand/destination a must-try, and how to market that in a way that resonates.
Increased traffic and conversions
Most of the content I’ve created is top-ranked on Google. I’ve more than doubled my clients’ website traffic, engagement-, and conversions rates. We’ll analyze what’s out there and create the best content within its category. We will improve results over time based on data.
A hand-picked team that match your needs
I’ve built up a team of experts within content marketing across channels to help you scale. You’ll get a hand-picked team with proven results based on your specific needs and goals. I work with a partner model which allows me to choose just the right people for each project.
A holistic approach to marketing
Over the last decade, I have worked in every area of marketing. From strategy and branding to SEO, and content creation. I’ve helped start-ups expand in Asia, local entrepreneurs and leading travel marketplaces grow across the Americas, and worked for large consulting companies in Europe. We’ll make sure everything comes nicely together.
A value-based pricing model centered around your return
Before kicking off a project, we’ll estimate the value it likely will create for you. We’ll then set up the project based on your return, to ensure that we’re working towards a common goal. Results are what matters in the end, and we’ll only start a project if we’re confident that we can help you grow.
Access a great international network of potential partners and clients
I’ve been to 50+ countries and got a big global network of industry partners. This, in combination with my language skills (Swedish, English, Spanish, and Portuguese), makes it easier to understand different markets, teams, and preferences.
What Customers Say
How to get started
you’re at and your goals. Once we’ve
defined the scope the real work starts!
and then experiment with new initiatives to
take your business to the next level.
We’ll learn what works best with your audience and set up new goals and a clear strategy to reach them.
