Marketing Services

Upgrade your destination or brand with
strategies that support local communities

Ready to level up? 

Then you’re in the right place. 

I help purpose-driven brands and places that prioritize community, culture, and meaningful experiences improve, connect with the right audience, and grow their impact. Whether you’re looking to strengthen your destination’s or brand’s identity, expand into new markets, make it more vibrant for locals, or attract remote workers.

Over the past decade, I’ve worked with destinations ranging from Brazil to Spain, media, events, and brands across Europe, Africa, and Latin America.

I can help with:

  •  Place development and branding: From how to make your destination more appealing, to strategies focused on collaboration, integration, meaningful connections, and boosting the local economy. Whether you want to attract investors, businesses, or talent, I’ll help you improve and position your destination.
  • Marketing and strategy: My strategies focus on promoting authentic experiences, culture, life quality, and your charming community. To invite locals, visitors and remote workers to explore and connect with your place/brand. By utilizing data-driven insights and a creative approach in collaboration with locals and partners, we’ll show what makes it unique.
  • Community engagement and growth: I help strengthen connections between people, places, and businesses with strategies that benefit different stakeholders. From boosting local engagement to designing initiatives that drive collaboration and meaningful growth, we’ll create impact together.
Samira Holma

We might be a match if you want to:

 

  • Explore or enter a new market
  • Make a positive impact in your community 
  • Attract the location-independent community 
  • Level up your segmentation: Identify and focus on the right target groups
  • Implement sustainable, authentic strategies that benefit locals, travelers, and location-independent communities
  • Validate that your new product or offer solves a real need (and that people will pay for it) before developing it 
  • Create high-quality content and campaigns that inspires your audience (and drives visitors to your website and/or destination) 
  • Increase your organic website traffic and conversions on your website through effective, data-driven strategies
  • Upgrade your processes, from lead generation to sales and more
  • Establish new partnerships and improve your overall partnership strategy
  • Optimize the overall buyer journey: Make it as easy as possible for your customers to trust and buy from you

How we can team up:

From individual coaching sessions to comprehensive support, I offer different options to help you reach your goals.

Note: Budgets can differ significantly for larger businesses and destinations, as the goal is always to provide value customized to your situation, ensuring a worthwhile investment. Many clients experience an ROI of at least 3-5x, often much more over time.

How to choose? If you’re unsure where to start or need a deep dive into your current positioning, start with the Audit Service. If you need full branding, marketing, and development strategies, the Complete Growth Strategy has got you covered. For ongoing support, inspiration, or hands-on workshops, you can choose between the alternatives under Coaching & Advisory.

I have special deals for community-run businesses with flexible payment models and reduced rates to help create meaningful, long-term impact while working within budget constraints. Get in touch for details.

(30-Day  100 % satisfaction guarantee on all packages)

Who it’s for: Brands, destinations, and community hubs needing a clear direction to achieve their goals. Find what works and what doesn’t.

What you get: A detailed assessment of your current approach, uncovering what’s holding you back and what opportunities you’re missing. This audit is the foundation for targeted improvements in your brand positioning, audience engagement, or community impact.

Why is it valuable: You’ll walk away with a clear plan of action to focus your resources where they matter most.

Examples:

  • A destination wanting to attract a mix of international visitors, investments, talents, and local communities, encouraging meaningful engagement and exchange
  • A community, hospitality brand, or workaction retreat struggling to stand out and engage the right audience
  • An ambitious startup ready to take things to the next level, wanting to optimize how they do things and identify new opportunities for growth while making an impact

This includes:

  • Audit of your strategy (positioning, branding, marketing, offering, sales process, channels, partnerships, impact, etc.). Learn what’s working and what can be improved to boost your results
  • Market research covering your target groups, trends, competition, challenges, and opportunities. Refine your branding and ensure your value proposition is on point
  • Data-driven marketing insights and actionable recommendations that connect you to the right audience and take you closer to your goals

This package can be enjoyed as a stand-alone or with the add-ons below.

Add-on Marketing Services

  • Implementation of recommendations (development of strategy, content creation, follow-up, and more as outlined under B)
  • Coaching within marketing and strategy (as outlined under C)

Investment: Starting from $2,500 USD for small businesses. The budget may vary for larger organizations based on the scope and value of the audit.

Ready to get started? Get in touch and tell me about what you’re looking for.

Who it’s for: Businesses and destinations looking for a holistic strategy to grow their brand, strengthen partnerships, and create authentic connections with their audience.

What you get: A comprehensive plan that includes branding, marketing, and partnership development, with a focus on long-term, sustainable growth. We’ll work together to reposition your business or destination, attract the right markets, and develop a content strategy that tells your story.

Why it’s valuable: This package takes you from where you are now to where you want to be, with a clear roadmap for how to get there. Perfect for those ready to make a bigger impact but need expert guidance to make it happen. Receive hands-on guidance, including potential onsite support.

Examples:

  • A destination looking to shift from mass tourism to a more sustainable, community-focused model
  • A hospitality brand ready to expand or attract new target groups like remote workers
  • A local startup looking to grow smart, differentiate itself with unique, authentic offers while making an impact

This includes:

  • Audit and market research as detailed under option A
  • A branding & positioning strategy to clarify your unique identity
  • Review and optimization of main offers
  • Updated website content (the key pages), including SEO and keyword research for these to make sure your clients find you and your message resonates
  • Updated Marketing strategy to grow your business: A clear plan that outlines what type of initiatives and content you should create and how to promote it
  • A partnership strategy that supports long-term growth
  • A content strategy and calendar that reflects your brand’s values and story
  • Defining goals and KPIs to be able to track and always improve over time
  • Extra resources: Templates for outreach, sales, partnerships, content planning & creation

This package can be enjoyed as a stand-alone or recurring service with the add-ons below.

Add-on Marketing Services

  • Coaching within marketing and strategy (as outlined under C)

Investment: Packages start from $5,000 USD, depending on the complexity, size of the business and value of the project.

Ready to get started? Get in touch and tell me about the current state and your goals.

    Who it’s for: Entrepreneurs, business leaders, destinations, and organizations looking for actionable guidance and inspiration to improve their strategies and community engagement.

    What you get: Monthly coaching packages, customized workshops, or one-time strategy sessions designed to help you move forward with clarity and purpose. Each session focuses on practical outcomes that align with your goals.

    Why it’s valuable: You’ll benefit from a customized approach, with measurable results to track your progress. We’ll work together to develop actionable strategies and create a clear roadmap to reach your goals.

    Choose between:

    • Coaching & Advisory: Available as individual sessions or monthly retainers. Action-oriented, focused on developing effective strategies, marketing plans, and partnerships to ensure measurable progress. I also work with entrepreneurs who want to design a fulfilling lifestyle while growing their business. We then combine lifestyle design and business strategy for a holistic approach
    • Workshops: Engaging sessions for teams and organizations centered around specific challenges or opportunities, on topics like sustainable hospitality, community collaboration, and innovative strategies
    • Inspiration Sessions: Presentations and interactive sessions ideal for events. Encouraging teams and leaders to think differently about how they connect with their audiences, develop partnerships, identify new opportunities, and upgrade their strategies. Could cover anything from strategy, marketing, trends, and community development to the future of work, location independence, and lifestyle design.

    I also hold courses in sustainable hospitality, marketing, and strategy for business teams and universities. Reach out for more details.

    This package can be enjoyed as a stand-alone or with the add-ons below.

    Add-on Marketing Services

    • For help with hands-on implementation (like research, content creation, etc), one of the more comprehensive packages would be ideal as I’d help you get everything into place (as outlined under A and B).

    Investment: Individual 1-1 sessions start from $250 USD. Monthly packages for entrepreneurs begin at $1,200 USD. For larger projects, such as multi-day events, workshops, or roadshows, the budget will be tailored based on the scope, duration, and overall impact of the project. The budget may vary based on the complexity, size of the business, and value of the project.

    Ready to get started? Get in touch and tell me what you’d like to achieve.

    Tell me about your project

    Real results speak for themselves

    Aaron Allen & Associates: Global Restaurant Consultants
    The best content within its category, top ranked, driving thousands of website visitors.
    The Holiday Magazine: Award-winning UK Blog
    Personal content about what makes Cali so special with focus on culture and the people.
    Rebranding: From research and strategy to implementation
    Resulting in increased traffic, a surge in bookings (even though we raised prices), and positive reviews from both existing and new customers.
    A Leading Luxury Travel Blog - Voted “one of the world’s best travel blogs”
    Highlighting underrated places in Brazil to promote more sustainable travel.
    Content for Matador Network - Leading Media Brand For Modern Adventurers
    Travel inspiration for its 6+ million monthly readers. Top ranked content about Spain and Brazil.
    Position Bosnia & Herzegovina as a digtal nomad destination
    As part of RECOOPER, a project backed by EU. Recommendations and content about what makes BiH a great choice.
    Promotion of Cuenca in collaboration with local entrepreneurs

    Inspire visitors to get to know the city more in-depth. From why visit to where to stay and what to do.

    Expansion strategy for platform within future of work

    Market entry strategy, content creation and campaigns to validate a new market. They are now growing rapidly here and we’ve worked together many times ever since

    Acquisition strategy for disruptive start-up

    Coaching and strategy on how to get clients and partners onboard, supporting their market launch.

    Re-branding, upgrading of offers, website & copy

    From market research and segmentation, to new offers, an upgraded pricing model and new copy. Resulting in new customers even before we finished.

    Workshops/courses in sustainable place development, destination marketing, and marketing

    Focus on expansion, cultural awareness, AI, data, etc. Received the highest possible satisfaction score from participants.

    Helped local communities and brands introduce sustainable tourism offerings

    Worked with local communities and brands to introduce and position sustainable tourism
    offerings and generate independent income streams, leading to economic growth and
    improved life quality.

    Upgraded marketing and place development strategies for destinations and brands worldwide

    Developed and implemented marketing and place development strategies centered around community empowerment, culture, sustainable travel, and circular economy principles, boosting collaboration, revenue, and local impact.

    Delivered engaging keynotes and presentations for places and brands

    On responsible tourism, community-driven development, and industry trends. With feedback like “truly inspiring,” “bringing much-needed new thinking,” “packed with recommendations I’ll implement in my business” and more.

    Why work with me​

    An understanding of your market and target group

    With a background in marketing, business/place/community development, hospitality, and 8+ years of full-time travel, I’ve learned a lot about business models, what different target groups value, challenges, opportunities, what makes a brand/destination a must-try, and how to market that in a way that resonates.

    Increased visibility and conversions

    From optimizing structure and customer journeys to creating top-ranked content, I’ve more than doubled my clients’ visibility, engagement, and conversion rates. We’ll analyze your current systems and refine key touchpoints to increase awareness and drive results, improving results over time based on data.

    A hand-picked team that matches your needs

    I work with a partner model which allows me to choose just the right people for each project. You’ll get a hand-picked team of experts with proven results based on your specific needs and goals.

    A holistic approach to marketing, hospitality & place development

    10+ years of experience in helping places and brands develop effective strategies that drive growth, engagement, and support sustainability. From community development to marketing, always with a focus on authenticity and collaboration to improve places and life quality. We’ll make sure everything comes nicely together!

    A value-based pricing model centered around your return

    Before kicking off a project, we’ll estimate the value it likely will create for you. We’ll then set up the project based on your return, to ensure that we’re working towards a common goal. Results are what matters in the end, and we’ll only start a project if we’re confident that we can help you grow.

    Access a great international network of potential partners and clients

    I’ve been to 50+ countries and got a big global network of industry partners. This, in combination with my language skills (Swedish, English, Spanish, and Portuguese), makes it easier to understand different markets, teams, and preferences.

    What Customers Say

    “Samira is an amazing talented forward-thinking, prolific, and strategic marketer with fantastic writing skills. Over the past year since hiring her, Samira has become integral to my business.”

    – Luxury Travel Agency, Manager –

    “Samira is an excellent communicator and exceeded expectations throughout our project. We are thrilled about how the content came together.”

    – Global F&B Consultancy Firm, Manager –

    “Samira did a great job with our marketing strategy. She got our challenges quickly, was easy to communicate with, and delivered comprehensive, actionable recommendations even covering issues we hadn’t realized before.​”

    – Global Travel Platform, Founder –

    “Samira offered unique and very beneficial insights into our acquisition strategy. Really good value – I can wholeheartedly recommend her.”

    – Disruptive start up founder –

    “We have worked with Samira multiple times. She is a multichannel marketing professional, who always thinks about the big picture and the end customer!”

    – CEO, fast-growing platform within the future of work –

    “Samira was an absolute pleasure to work with! Very professional, quick to respond, and brimming with lots of exciting and innovative ideas. I’ll definitely be working with her again soon!”

    -Founder, Business within hospitality and real estate

    “Samira has been teaching two courses at my education towards the hospitality industry. She was very appreciated by my students and got excellent reviews! Samira is a warm person who sees all the students and give them the best learning experience possibe. I hope I get to work with her more in the future.”

    -Head of Education, University in Sweden

    “Working with Samira has been a game-changer for my travel business! Her approach was thorough and thoughtful—we had several calls where she took the time to dive deep into my vision, values, and commitment to responsible tourism. The end result was beyond what I’d hoped for, it truly reflects the soul of my brand. I’m thrilled with the work she delivered and would highly recommend Samira to anyone looking for a passionate, skilled, and impactful partner in content creation and marketing strategy.”

    -Founder, Travel Agency in Kenya

    “When I had the opportunity to organize a seminar on responsible tourism in the Vuokatti tourist area, it was clear that I would invite Samira as a keynote speaker. Samira’s speech and presentation were truly inspiring and brought much-needed new thinking, which will certainly be taken into account in the development of the area and especially in understanding different customer segments. I highly recommend Samira.”

    – Founder, Education & Tourism services company in Finland

    “I had the pleasure of working with Samira to refine my messaging strategy. Her sharp eye and keen ability to quickly identify what is valuable and what is not made a significant impact on the clarity and effectiveness of my communication. Her feedback was both strategic and actionable, allowing me to make immediate improvements that have enhanced my agency’s brand positioning. I highly recommend Samira to anyone looking to elevate their marketing efforts. Her expertise is invaluable for any organization seeking to make a meaningful connection with its audience.”

    – Founder, Boutique consulting agency in Greece

    How to get started ​

    Path_1

    An initial discovery chat to discuss where
    you’re at and your goals. Once we’ve
    defined the scope and settled the
    practical details, the real work starts!

    Path_4

    Review of current marketing and strategies to identify areas to improve. Recommendations where long-term initiatives are balanced with quick wins.

    Path_2

    We’ll start by improving what you have in place,
    and then experiment with new initiatives to
    take your business/community/place to the next level.

    Path_3
    Measure, adjust and improve over time.
    We’ll learn what works best with your audience and set up new goals and a clear strategy to reach them.

    Ready to grow while making an impact?

    Get started