Servicios de Marketing
Upgrade your destination or brand with
strategies that support local communities
Ready to level up?
Then you’re in the right place.
I help places and brands leading the way within hospitality and the future of work improve and connect with the right audience at the right time. Whether you’re looking to strengthen your destination’s or brand’s identity, expand into new markets, make it more vibrant for locals, or attract remote workers.
Over the past decade, I’ve worked with destinations ranging from Brazil to Spain, media, events, and brands across Europe, Africa, and Latin America.
I can help with:
- Place development and branding: From how to make your destination more appealing, to strategies focused on collaboration, integration, meaningful connections, and boosting the local economy. Whether you’re seeking to attract investors, businesses, or talent, I’ll help you improve and position your destination.
- Destination marketing: My strategies focus on promoting authentic experiences, culture, and your charming community. To invite travelers and remote workers to explore and connect with your destination. By utilizing data-driven insights and a creative approach in collaboration with locals, we’ll show what makes it unique.
- Growth for brands driving the future of work: I help brands that make a more flexible lifestyle easier. From innovative platforms connecting freelancers with clients to creative solutions within real estate and more.
We might be a match if you want to:
- Explore or enter a new market
- Make a positive impact in your community
- Attract the location-independent community
- Level up your segmentation: Identify and focus on the right target groups
- Implement sustainable, authentic strategies that benefit locals, travelers, and location-independent communities
- Validate that your new product or offer solves a real need (and that people will pay for it) before developing it
- Create high-quality content and campaigns that inspires your audience (and drives visitors to your website and/or destination)
- Increase your organic website traffic and conversions on your website through effective, data-driven strategies
- Upgrade your processes, from lead generation to sales and more
- Establish new partnerships and improve your overall partnership strategy
- Optimize the overall buyer journey: Make it as easy as possible for your customers to trust and buy from you
How we can team up:
From individual coaching sessions to comprehensive support, I offer different options to help you reach your goals.
Note: Budgets can differ significantly for larger businesses and destinations, as the goal is always to provide value customized to your situation, ensuring a worthwhile investment. Many clients experience an ROI of at least 3-5x, often much more over time.
How to choose? If you’re unsure where to start or need a deep dive into your current positioning, start with the Audit Service. If you need full branding, marketing, and development strategies, the Complete Growth Strategy has got you covered. For ongoing support, inspiration, or hands-on workshops, you can choose between the alternatives under Coaching & Advisory.
I have special deals for community-run businesses with flexible payment models and reduced rates to help create meaningful, long-term impact while working within budget constraints. Get in touch for details.
(30-Day 100 % satisfaction guarantee on all packages)
- A. Strategic Growth Audit: A Roadmap to Success
- B. Complete Growth Strategy: Build Your Brand & Make an Impact
- C. Coaching, Advisory, Workshops & Inspiration Sessions
Who it’s for: Brands, destinations, and community hubs needing a clear direction to achieve their goals. Find what works and what doesn’t.
Examples:
- A destination wanting to attract a mix of international visitors, investments, talents, and local communities, encouraging meaningful engagement and exchange
- A community, hospitality brand, or workaction retreat struggling to stand out and engage the right audience
- An ambitious startup ready to take things to the next level, wanting to optimize how they do things and identify new opportunities for growth while making an impact
Esto incluye:
- Audit of your strategy (positioning, branding, marketing, offering, sales process, channels, partnerships, impact, etc.). Learn what’s working and what can be improved to boost your results
- Market research covering your target groups, trends, competition, challenges, and opportunities. Refine your branding and ensure your value proposition is on point
- Data-driven marketing insights and actionable recommendations that connect you to the right audience and take you closer to your goals
This package can be enjoyed as a stand-alone or with the add-ons below.
Add-on Marketing Services
- Implementation of recommendations (development of strategy, content creation, follow-up, and more as outlined under B)
- Coaching within marketing and strategy (as outlined under C)
Investment: Starting from $2,500 USD for small businesses. The budget may vary for larger organizations based on the scope and value of the audit.
Ready to get started? Get in touch and tell me about what you’re looking for.
Who it’s for: Businesses and destinations looking for a holistic strategy to grow their brand, strengthen partnerships, and create authentic connections with their audience.
What you get: A comprehensive plan that includes branding, marketing, and partnership development, with a focus on long-term, sustainable growth. We’ll work together to reposition your business or destination, attract the right markets, and develop a content strategy that tells your story.
Why it’s valuable: This package takes you from where you are now to where you want to be, with a clear roadmap for how to get there. Perfect for those ready to make a bigger impact but need expert guidance to make it happen. Receive hands-on guidance, including potential onsite support.
Examples:
- A destination looking to shift from mass tourism to a more sustainable, community-focused model
- A hospitality brand ready to expand or attract new target groups like remote workers
- A local startup looking to grow smart, differentiate itself with unique, authentic offers while making an impact
Esto incluye:
- Audit and market research as detailed under option A
- A branding & positioning strategy to clarify your unique identity
- Review and optimization of main offers
- Updated website content (the key pages), including SEO and keyword research for these to make sure your clients find you and your message resonates
- Updated Marketing strategy to grow your business: A clear plan that outlines what type of initiatives and content you should create and how to promote it
- A partnership strategy that supports long-term growth
- A content strategy and calendar that reflects your brand’s values and story
- Definir metas y KPIs que permitan traquear y mejorar resultados con el tiempo
- Extra resources: Templates for outreach, sales, partnerships, content planning & creation
This package can be enjoyed as a stand-alone or recurring service with the add-ons below.
Add-on Marketing Services
- Coaching within marketing and strategy (as outlined under C)
Investment: Packages start from $5,000 USD, depending on the complexity, size of the business and value of the project.
Ready to get started? Get in touch and tell me about the current state and your goals.
Who it’s for: Entrepreneurs, business leaders, destinations, and organizations looking for actionable guidance and inspiration to improve their strategies and community engagement.
What you get: Monthly coaching packages, customized workshops, or one-time strategy sessions designed to help you move forward with clarity and purpose. Each session focuses on practical outcomes that align with your goals.
Why it’s valuable: You’ll benefit from a customized approach, with measurable results to track your progress. We’ll work together to develop actionable strategies and create a clear roadmap to reach your goals.
Choose between:
- Coaching & Advisory: Available as individual sessions or monthly retainers. Action-oriented, focused on developing effective strategies, marketing plans, and partnerships to ensure measurable progress. I also work with entrepreneurs who want to design a fulfilling lifestyle while growing their business. We then combine lifestyle design and business strategy for a holistic approach
- Workshops: Engaging sessions for teams and organizations centered around specific challenges or opportunities, on topics like sustainable hospitality, community collaboration, and innovative strategies
- Inspiration Sessions: Presentations and interactive sessions ideal for events. Encouraging teams and leaders to think differently about how they connect with their audiences, develop partnerships, identify new opportunities, and upgrade their strategies. Could cover anything from strategy, marketing, trends, and community development to the future of work, location independence, and lifestyle design.
I also hold courses in sustainable hospitality, marketing, and strategy for business teams and universities. ¿Tienes alguna pregunta? for more details.
This package can be enjoyed as a stand-alone or with the add-ons below.
Add-on Marketing Services
- For help with hands-on implementation (like research, content creation, etc), one of the more comprehensive packages would be ideal as I’d help you get everything into place (as outlined under A and B).
Investment: Individual 1-1 sessions start from $250 USD. Monthly packages for entrepreneurs begin at $1,200 USD. For larger projects, such as multi-day events, workshops, or roadshows, the budget will be tailored based on the scope, duration, and overall impact of the project. The budget may vary based on the complexity, size of the business, and value of the project.
Ready to get started? Get in touch and tell me what you’d like to achieve.
Content Marketing Strategy & Optimization
Starting from the gap between where you’re at right now and where you’d like to go, we’ll create a marketing strategy for your destination / business, a campaign, or your event.
Esto incluye:
- Análisis de la situación actual y los canales usados (página web, redes sociales, email marketing, otros). ¿Qué está funcionando bien y que debe ser mejorado?
- Investigación de mercado que cubre tus grupos objetivos, el mercado, la competencia y cómo puedes lograr algo mejor.
Definir metas y KPIs que permitan traquear y mejorar resultados con el tiempo - SEO e investigación de palabras claves para asegurarse que los clientes los encuentre cuando están buscando lo que ofreces
- Estrategia de contenido que te permite crecer, basado en las metas de tu empresa. De esta forma definiremos que tipo de iniciativa y contenido deberías crear
- Un calendario de contenido que determina dónde y cuándo debes publicar tu contenido para obtener los resultados deseados
- Un plan de contenido para promocionar, ya que buen contenido solo es bueno si es que la gente lo encuentra
- Reportes de marketing que asegure que se está en el camino correcto buscando alcanzar las metas con el tiempo
Servicios de marketing de contenido adicionales
- Implementación de la estrategia (creación de contenido, seguimiento y más)
- Optimización de la conversión en página web
- Coaching de contenido de marketing y estrategia (link a la sección de coaching abajo)
Content & Copywriting Services
Inspira y atrae a la audiencia correcta con el contenido y redacción correcta
Esto incluye:
- Investigación de mercado y palabras claves sobre tu tema para asegurar que
- Encontremos las palabras claves apropiadas
- Se cree el mejor contenido para el rubro de tu empresa, basado en la concurrencia, la intención de sus clientes, y tendencias. Asegurándonos que tenga un buen rendimiento y mantenga su clasificación en los motores de búsqueda
- Artículos de temas bien estudiados y blogs que generan tráfico a la página web
- Redacción y contenido de página web que optimiza las conversiones
- Promoción de contenido ya que el contenido es solo impactante si lo encuentran
- Email marketing que tus clientes esperaran con ansias (boletín, campañas)
Los temas con los que puedo ayudarte son:
-
Marketing, emprendimiento, crecimiento de empresas y trabajo remoto
Información y sugerencias para tomar acción sobre lo último en marketing y en cómo manejar una empresa con foco en la estrategia de contenido, creación de contenido y cómo mantenerte productivo sin importar tu ubicación.
-
Destinos, experiencias y la industria de hospitalidad y turismo
Cultura, experiencias únicas, lugares, gastronomía, vino, eventos de la lista de últimos deseos y factores que hacen a cada destino diferente. Teniendo recomendaciones directas como también contenido en profundidad.
También sobre los grandes cambios y tendencias en las industrias de hospitalidad y turismo. Tocando temas como las preferencias de viajes, tecnología y más. Desde lo sostenible y próximos destinos a visitar, hasta qué tan probable es que viajes en el futuro.
-
Diseño de estilo de vida, localización, independencia, desarrollo personal
Cómo diseñar tu vida a una que te entusiasme. Información sobre el estilo de vida remoto (independiente de la ubicación) y cómo llegar a ella. Ideas de cómo disfrutar del presente, apreciar las diferencias, nunca dejar de aprender, desarrollarse como persona y mantener un estilo de vida sostenible y flexible.
Coaching: Marketing Strategy & Content Creation
Los paquetes de coaching usualmente son un acuerdo de 2, 3, 6 o 12 meses enfocado en conseguir los resultados que buscas.
Por medio de nuestra primera llamada dejaremos claro cuánto tiempo tomará llevarte a conseguir tus objetivos, las áreas principales en las que trabajaremos y que tan seguido debemos reunirnos. Basado en tus metas definiremos un plan con resultados medibles y seguiremos el progreso de estos a medida que avanzamos con el plan.
Las sesiones de coaching requieren que tomes mucha acción que deben hacerse antes de la siguiente sesión.
Real results speak for themselves
Por qué trabajar conmigo
An understanding of your market and target group
With a background in marketing, business/place/community development, hospitality, and 8+ years of full-time travel, I’ve learned a lot about business models, what different target groups value, challenges, opportunities, what makes a brand/destination a must-try, and how to market that in a way that resonates.
Increased visibility and conversions
From optimizing structure and customer journeys to creating top-ranked content, I’ve more than doubled my clients’ visibility, engagement, and conversion rates. We’ll analyze your current systems and refine key touchpoints to increase awareness and drive results, improving results over time based on data.
A hand-picked team that matches your needs
I work with a partner model which allows me to choose just the right people for each project. You’ll get a hand-picked team of experts with proven results based on your specific needs and goals.
A holistic approach to marketing, hospitality & place development
10+ years of experience in helping destinations and brands across cultures develop effective strategies that drive growth, stakeholder engagement, and promote sustainability. Ranging from community development to high-level strategic marketing and project management, always with a focus on authenticity and collaboration to improve places and life quality. We’ll make sure everything comes nicely together!
A value-based pricing model centered around your return
Before kicking off a project, we’ll estimate the value it likely will create for you. We’ll then set up the project based on your return, to ensure that we’re working towards a common goal. Results are what matters in the end, and we’ll only start a project if we’re confident that we can help you grow.
Acceso a una gran red internacional de clientes y socios potenciales
He estado en más de 50 países y he obtenido una gran red de socios internacionales en diferentes industrias. Esto, combinado con mis habilidades en idiomas (Sueco, Inglés, Español y Portugués) me ayudan a entender con mayor facilidad los diferentes mercados, equipos y las preferencias.
What Customers Say
Cómo empezar
An initial discovery chat to discuss where
Una primera llamada para discutir a dónde quieres llegar y cuáles son tus metas. Cuando hayamos definido el alcance es cuando el trabajo empieza.
defined the scope and settled the
practical details, the real work starts!
Review of current marketing and strategies to identify areas to improve. Recommendations where long-term initiatives are balanced with quick wins.
We’ll start by improving what you have in place,
and then experiment with new initiatives to
take your business/community/place to the next level.
Aprenderemos qué funciona mejor para tu audiencia e implementaremos nuevas metas con una clara estrategia para cada una.
