Strategy & Marketing Services
Scale genuine impact with strategies that reflect
values, support communities & drive engagement
Working on something complex, with multiple priorities and stakeholders?
This is where I can support you.
I help purpose-driven brands and places that prioritize community, culture, meaningful experiences, and lasting impact improve, connect with the right people, and grow without compromising your values. Whether you’re looking to strengthen your place or brand’s identity, expand into new markets, better empower entrepreneurs and communities, or attract partners and investments.
You might be refining your focus, entering a new phase of growth, or realizing that existing strategies no longer reflect where you’re going. You know that the challenge isn’t just about visibility or promotion, but making sure that the work stays aligned even as you grow.
That’s where I come in – helping you clarify direction, refine strategy and communication, and move things forward in a way that works across teams, partners, and priorities. In complex, fast-moving environments where flexibility, continuous iterations, and trust are essential.
Over the past decade, I’ve worked with places ranging from Brazil to Spain, media, events, and brands across Europe, Africa, Asia, and Latin America. Ranging from advising UN/EU projects to working directly with local entrepreneurs and indigenous communities.
What I can help with:
- Place development, strategy & partnerships: Helping you clarify where your place, initiative, brand, or ecosystem is heading, and building the structures and partnerships needed to support your bigger vision. This can include clarifying priorities, refining what you do, introducing new initiatives, developing and strengthening relationships with key stakeholders, and supporting decisions around growth, localization, collaboration, and long-term value for local communities.
- Positioning, marketing & communication: Ensuring strategy, communication, experiences, and partnerships work together in practice and meet people where they are. From clarifying focus, target groups, drives, needs, and messaging, to strengthening identity and supporting co-creation with partners, funders, and communities, so what you stand for is clear, consistent, and attracts the right ones.
- Community engagement initiatives and programs: Managing and supporting program design, collaboration structures, and practical steps that inspire ownership, confidence, and community engagement. From empowering local entrepreneurs to initiatives that support innovation, meaningful connection, and lasting impact.
We might be a match if you want to:
- Explore or enter a new market
- Identify and focus on the right target groups
- Strengthen and market your place/impact-focused brand
- Make sure you grow in a way that aligns with your values
- Implement sustainable strategies centered around community empowerment, meaningful experiences, engagement, and partnerships that benefit diverse stakeholders and strengthen local connections
- Make sure your values are felt throughout your operations, partnerships, and customer experience
- Validate and refine your offers to ensure they’re useful and worth paying for, bias check included 😉
- Produce high-quality key content (strategic documents, articles, website, campaign, or partner-facing material, etc.) that builds clarity, credibility, and trust with the audiences that matter, including partners, funders, investors, and communities. Please note – I’m a strategist who can help you create content as part of the bigger picture, to clarify strategy, values, positioning, perspectives, etc. Not a writer-for-hire producing generic content
- Optimize the overall customer/partnership experience to inspire loyalty and trust
- Establish new partnerships and naturally integrate local needs/impact in your strategy
We’re not a match if you’re looking to position yourself without first validating that what you offer is genuine, meaningful and works, or if you’re after quick fixes instead of doing the actual work.
How we can team up
From individual coaching sessions and advising to comprehensive support, I offer different options to reach your goals.
How to choose? If you’re unsure where to start or need a deep dive into your current positioning, start with the Audit Service. If you need full branding, marketing, and development strategies, the Complete Growth Strategy has got you covered. For ongoing support, inspiration, or hands-on workshops, you can choose between the alternatives under Ongoing Long-Term Collaboration or Coaching & Advisory.
Budgets vary depending on scope, complexity, duration, and level of involvement. I have special deals for community-run businesses with flexible payment models and reduced rates to help create meaningful, long-term impact while working within budget constraints. I’m happy to discuss options once we’ve clarified what support would be most useful.
- A. Strategic Growth & Alignment Audit: A Roadmap to Success
- B. Complete Growth Strategy: Refine Your Brand & Grow Impact
- C. Ongoing Long-Term Collaboration
- D. Coaching, Advisory, Capacity Building, Workshops & Inspiration Sessions
Who it’s for: Brands, places, and community hubs needing a clear direction to achieve their goals. Find what works and what doesn’t.
Examples:
- A place wanting to attract a mix of international visitors, investments, talents, and local communities, encouraging meaningful engagement and exchange
- A community, hospitality brand, or workaction retreat struggling to stand out and engage the right audience
- An ambitious impact-focused startup or accelerator ready to take things to the next level, wanting to optimize how they do things and identify new opportunities for growth while making an impact
Esto incluye:
- Audit of your strategy (alignment between values and operations, positioning, branding, marketing, offering, sales process, channels, partnerships, impact, community engagement etc.). Learn what’s working and what can be improved to boost your results
- Market research covering your target groups, trends, competition, challenges, and opportunities. Refine your operations and branding, and ensure your value proposition is on point
- Data-driven marketing insights and actionable recommendations that connect you to the right audience and take you closer to your goals
This package can be enjoyed as a stand-alone or with the add-ons below.
Add-on Marketing Services
- Implementation of recommendations (development of strategy, content creation, follow-up, and more as outlined under B and C)
- Coaching within marketing and strategy (as outlined under D)
Ready to get started? Get in touch and tell me about what you’re looking for.
Who it’s for: Businesses and places looking for a holistic strategy to grow their brand, strengthen partnerships, and create genuine connections with their customers, partners, and local communities.
What you get: A comprehensive plan that includes strategic improvements in your operations, branding, marketing, and partnership development, with a focus on long-term, sustainable growth. We’ll work together to reposition your business or place, attract the right markets, partnerships, and develop a communication strategy that tells your story.
Why it’s valuable: This package takes you from where you are now to where you want to be, with a clear roadmap for how to get there. Perfect for those ready to make a bigger impact but need expert guidance to make it happen. Receive hands-on guidance, including potential onsite support.
Examples:
- A place looking to shift from mass tourism to a more regenerative, community-focused model
- A hospitality brand ready to expand or attract new target groups like remote workers or those interested in meaningful experiences
- An impact-focused startup or accelerator looking to grow smart, empower others, differentiate itself with unique, authentic offers, and inspire more engagement, support, and investments
Esto incluye:
- Audit and market research as detailed under option A
- A branding & positioning strategy to clarify your unique identity
- Review and optimization of main offers and operations (like fixing gaps that aren’t aligned with values)
- Updated website content (the key pages), including SEO and keyword research for these to make sure your clients find you and your message resonates
- Updated Marketing strategy to grow your business: A clear plan that outlines what type of initiatives and content you should create and how to promote it
- A partnership strategy that supports long-term growth
- A simple content strategy and calendar that reflects your brand’s values and story
- Definir metas y KPIs que permitan traquear y mejorar resultados con el tiempo
- Extra resources: Templates for outreach, sales, partnerships, content planning & creation
This package can be enjoyed as a stand-alone or recurring service with the add-ons below. Note that visual branding deliverables (logos, style guides, etc.) are not included in this scope. I can provide high-level input or collaborate with a visual designer if needed.
Add-on Marketing Services
- Ongoing support and management of your initiatives (as outlined under C), and/or coaching within marketing and strategy and/or capacity building for communities, local businesses and teams (as outlined under D)
- More comprehensive community engagement strategies and engagement initiatives to inspire ownership and lasting change
Ready to get started? Get in touch and tell me about the current state and your goals.
Who it’s for: Entrepreneurs, business leaders, places, and organizations looking for ongoing support to manage and advance their strategies, community engagement, impact initiatives, and communication. You have a capable team, but need additional senior support to move things forward.
What you get: I complement your team and take on responsibility for core areas. Engagements can be project-based or ongoing, depending on what’s needed. The scope is defined clearly, but flexible enough to adapt as the work evolves.
Why it’s valuable: This is most useful when the work requires continuity over time. You’re growing, restructuring, or launching something new, and want help to shape, build, and get things into place.
What it can look like in practise:
- Take on responsibility for strategy, partnerships, and/or communication for a defined period, helping you take things to the next level in alignment with your values and priorities
- Help translate strategic direction into concrete plans, priorities, and next steps
- Support and manage key projects, including coordination with partners, local communities, and other stakeholders, from concept to implementation and follow-up
- Develop and refine positioning and messaging so what you communicate reflects where the organization is going, drives trust, engagement, and support/investment
This collaboration can stand on its own or be combined with the other services, depending on scope and needs.
Ready to get started? Get in touch and tell me what you’d like to achieve.
Who it’s for: Entrepreneurs, business leaders, places and organizations looking for actionable guidance and inspiration to improve their strategies, community engagement, and impact initiatives.
What you get: Monthly coaching packages, customized workshops, capacity building programs, or one-time strategy sessions designed to help you move forward with clarity and purpose. Each session focuses on practical outcomes that align with your goals.
Why it’s valuable: You’ll benefit from a customized approach, with measurable results to track your progress. We’ll work together to develop actionable strategies and create a clear roadmap to reach your goals.
Choose between:
- Coaching & Advisory: Available as individual sessions or monthly retainers. Action-oriented, focused on developing effective strategies, marketing plans, and partnerships to ensure measurable progress. I also work with entrepreneurs who want to design a fulfilling lifestyle while growing their business. We then combine lifestyle design and business strategy for a holistic approach
- Workshops & Capacity building: Engaging sessions and complete programs for teams and organizations centered around specific challenges or opportunities, on topics like sustainable business models, community collaboration, making sure impact is naturally integrated in everything you do, partnerships, marketing, innovative strategies, and balancing growth with preservation of your core
- Inspiration Sessions: Presentations and interactive sessions ideal for events. Encouraging teams and leaders to think differently about how they connect with their audiences, develop partnerships, identify new opportunities, and upgrade their strategies. Could cover anything from strategy, marketing, trends, and community development to the future of work, location independence, and lifestyle design
I also hold courses in sustainable and regenerative business development, marketing, and strategy for business teams and universities. I often help central organizations develop and run capacity building programs to empower the businesses and communities in their network. ¿Tienes alguna pregunta? for more details.
This package can be enjoyed as a stand-alone or with the add-ons below.
Add-on Marketing Services
- For help with hands-on implementation (like research, content creation, etc), one of the more comprehensive packages would be ideal as I’d help you get everything into place.
Ready to get started? Get in touch and tell me what you’d like to achieve.
Real results speak for themselves
Por qué trabajar conmigo
Strategic clarity based on real-world complexity
I help challenge the conventional, identify overlooked tensions and opportunities beyond surface idealistic solutions, and navigate them with nuance. Balancing vision with constraints, and long-term strategy with immediate priorities.
Integration of strategy, experience, and communication
We’ll create holistic strategies that hold brand, community goals, and the customer experience together, so values show up in the design and delivery, not just in marketing. From community engagement to partnerships and launches, always with a focus on authenticity and collaboration to improve places, experiences, and life quality.
Increased visibility and conversions
From optimizing structure and customer journeys to creating top-ranked content, I’ve more than doubled my clients’ visibility, engagement, and conversion rates. We’ll analyze your current systems and refine key touchpoints to increase awareness and drive results, improving results over time based on data.
Cross-cultural collaboration and place sensitivity
I’ve lived and worked across continents for over a decade, speak several languages, learned to adapt across cultures while preserving brand integrity, and sensing what will resonate in different places. Curious by nature, I connect easily with all kinds of people, which makes collaboration smoother.
Values-aligned, emotionally intelligent approach
Whether coaching a founder or shaping a destination offer, I build from values and emotional intelligence. I help people reconnect with why they do what they do, understand what drives different stakeholders, and use that to inspire action, positioning, and loyalty.
A lean, hand-picked team model
I work with a partner model that allows me to bring in just the right people for each project. Budgets are always grounded in expected value, and we only move forward if we believe we can create real impact.
What Customers Say
Cómo empezar
An initial discovery chat to discuss where
Una primera llamada para discutir a dónde quieres llegar y cuáles son tus metas. Cuando hayamos definido el alcance es cuando el trabajo empieza.
defined the scope and settled the
practical details, the real work starts!
Review of current strategies to identify areas to improve. Recommendations where long-term initiatives are balanced with quick wins.
We’ll start by improving what you have in place,
and then experiment with new initiatives to
take your business/community/place to the next level.
Medir, ajustar y mejorar con el tiempo..
We’ll learn what works best in your context, set up new goals and a clear strategy to reach them.