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Places & Cultures

Here you’ll find everything from destination guides, gastronomy, and cultural insights to unique events, authentic experiences, factors that make city X unique or a great place to live, meaningful travel tips – and so on. Ranging from in-depth content to straightforward recommendations.

What makes my content
about places & cultures unique

  • I’ve been location-independent, living and working across cultures, since 2016, speak 5 languages, and often spend longer in a place than a “typical tourist”. I’ve spent months in many of the countries featured and traveled within them a lot. Some of them I return to regularly!
  • While some are more about places looking good in photos, I’m more about the reality. For me, travel has always been about much more than seeing pretty places. While that is great, connecting with a place, people, share stories and open your mind to how many ways one can choose to live takes it to another level!
  • My content is centered around people, places, experiences, lifestyles, perspectives, and cultures. I always want to give you a realistic idea of what it is.
  • Wherever I go, I always invest time in understanding the place and connecting with people and the culture. Often in collaboration with contacts and friends from the area. While I might visit some main attractions, I’ll always look for places and experiences outside of the mainstream – that will help you understand what really makes it special.
Authentic Pintxos in San Sebastián (Where To Eat In Every Neighborhood)

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Authentic Pintxos in San Sebastián

From the exclusive events of the Sociedades Gastronomicos and gastronomy festivals, to more casual meetups. In San Sebastián, chitchatting over fine food and txakoli wine is a part of the daily routine.

12 Reasons to Work Remotely from the Canary Islands

I was based here for 8 months and fell in love with the life quality so much that I added it to my list of places where I can imagine having an apartment one day…

Here are a few reasons to work remotely from the Canary Islands.

10 Amazing Reasons To Visit Natal in Brazil

While the vibrant coastal city of Natal isn’t unknown, it’s often overlooked due to other well-known Brazilian destinations like Rio and Bahia.

Located in the northeast region of Brazil, Natal is the capital of the state of Rio Grande do Norte and is known for its stunning beaches, rich cultural heritage, and laid-back atmosphere.

Thinking about coming over? Here are 10 reasons to visit Natal.

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roadtripping spain samira holma

Roadtripping in Spain.

Hi there

I’m Samira

I’m an entrepreneur in place development, strategy, marketing, and lifestyle design. I help purpose-driven brands and places that prioritize community, culture, and meaningful experiences improve and grow through strategic clarity, genuine impact, marketing, and alignment between values and operations. 

From refining what you do to and making sure the impact you want to contribute to is integrated throughout the business model, to new initiatives taking it to the next level. 

Always with a focus on strategies that inspire empowerment, intentional living, collaboration, and genuine connection.

I also coach managers and entrepreneurs in business and lifestyle design – grow your business/career while designing an intentional lifestyle that matches your values. I’ve been location-independent since 2016, living and working across cultures, and learned a lot along the way about how to challenge stereotypes and create a life that feels more meaningful and authentic. 

So far, I’ve helped mission-driven organizations, local entrepreneurs, and places from Europe and Africa to Latin America. I’ve inspired thousands of people to experience more and live in alignment with who they are – and this is only the beginning.

Reach out to me with questions or sign-up to get monthly inspiration to upgrade your life and business. If you’re an exciting place or brand looking to work together, you can also learn more about what that is like over here.

roadtripping spain samira holma

Roadtripping in Spain.

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