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Get up to speed with everything related to marketing within hospitality and the future of work. From strategy and place development to content creation, follow up, trends, examples of companies and places that are doing it well, and more.
As destinations and experiences become more popular, how do you balance promotion with preservation?
Here are practical tips to preserve local culture in tourism. To ensure your destination and offers remain true to their roots and sustainable for the future, even as the demand grows.
More people and companies are realizing the benefits of remote work. And while what one prefer is subjective, one thing is for sure – the way we work will never be the same.
What are the business benefits of remote work?
Let’s look at what research says.
The future of work is a topic on many people’s minds these days.
With rapid advancements in technology, automation, and the gig economy, it’s clear that the way we work is changing.
But what can we expect in the coming years, and how can you prepare for these changes?
You’ve created a high-quality piece of content. It’s on-brand, backed by data, and speaks to your audience. The CTA is more inviting than a Frozen Margarita on a sunny day. Here is the thing, unless you can get your content in front of the right target group, it is useless – and all your hard work was for nothing. While many see the value of content marketing, few spend time on promotion. Here are 10 easy ways to promote content to boost your traffic.
From MNCs to start-ups, these are 6 of the most common content marketing mistakes we see again and again. You might have the best intentions when creating content, but if you’re not careful, you could be making one (or more) of these content marketing mistakes without even realizing it.
From collaboration tools and project management to social networks, these my favorite apps for remote workers. All of them offer free versions!
Effective targeting is the soul of every successful business. It’s a crowded market! For your business to do well, you better be targeting the right customers. Here are signs that you don’t and common segmentation mistakes to avoid.
There is a difference between being productive and being busy. Productivity is not about how many hours you spend working, but the number of significant results you get. Are you spending your time right? Here are 12 productivity tips you can implement today.
I’ve more than doubled my clients’ website traffic simply by optimizing content they already have.
Historical Optimization, as it’s also known, is the process of updating your existing content (product/landing pages, blog posts, etc.) to improve the impact of your website.
Let’s look at why optimizing older content is important, and how you too can increase your website traffic by being creative with your current content.
You already know that you should keep your website content fresh and up-to-date. But how do you...
Wine tastes even better when surrounded by these views. Requena, Spain.
An entrepreneur, marketer, writer, and full-time traveler.
I help destinations and brands within hospitality, lifestyle, and the future of work improve and grow. From identifying the right audience and creating irresistible offers in collaboration with local entrepreneurs to developing sustainable communities where locals and digital nomads/travelers can connect, to specific marketing campaigns.
Always with a focus on strategies that support local communities.
I can’t imagine any greater level of freedom than to be based wherever you want, whenever you want, doing something you really enjoy. Therefore I also help people who would like to design an intentional, location-independent lifestyle to get there with resources.
So far, I’ve visited 50+ countries across all continents, while helping some of the biggest hospitality- and lifestyle brands in the world, as well as smaller start-ups. I’ve inspired thousands of people to experience and live more – and this is only the beginning.
Reach out to me with any questions. Sign-up to get monthly blog updates or, if you are an exciting brand looking to work together, head over here.
Wine tastes even better when surrounded by these views. Requena, Spain.
