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Marketing & Place Development

Get up to speed with everything related to marketing within hospitality and the future of work. From strategy and place development to content creation, follow up, trends, examples of companies and places that are doing it well, and more.

How to make your destination stand out with local experiences

How to make your destination stand out with local experiences

Wondering how to level up your destination marketing with local experiences? Offering authentic and unique local experiences can make a huge difference in attracting visitors to your destination. It also has a significant impact on the local economy. Ready to make your destination stand out? Here is how.

The challenges of sustainable travel: Why it’s easier said than done

The challenges of sustainable travel: Why it’s easier said than done

Sustainable travel is an aspiration for many, but turning it into practice can be trickier. Let’s look at what it actually means, the common challenges of sustainable travel faced by DMOs, brands, and travelers.

Why is it often easy to say but harder to live by, and what we can do to change that?

Samira-Holma-my-lifestyle-of-fulltime-travel-rondo-spain

Wine tastes even better when surrounded by these views. Requena, Spain.

Hi there

I’m Samira

A content marketing specialist, entrepreneur, writer, and full-time traveler.

I help non-profits, lifestyle- and hospitality brands grow with content marketing strategies that generate traffic, leads, and sales.

I can’t imagine any greater level of freedom than to be based wherever you want, whenever you want, doing something you really enjoy. Therefore I also help people who would like to design a location-independent lifestyle to get there with resources.

So far, I’ve visited 50+ countries across all continents, while helping some of the biggest hospitality- and lifestyle brands in the world, as well as smaller start-ups. I’ve inspired thousands of people to experience and live more – and this is only the beginning.

Reach out to me with any questions. Sign-up to get monthly blog updates or, if you are an exciting brand looking to work together, head over here.

Samira-Holma-My-Travel-Style

Wine tastes even better when surrounded by these views. Requena, Spain.

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