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Food & Drinks

Everything related to food and drinks. Such as best places to eat, restaurants, trends within gastronomy, and more.

How to make your destination stand out with local experiences

How to make your destination stand out with local experiences

Wondering how to level up your destination marketing with local experiences? Offering authentic and unique local experiences can make a huge difference in attracting visitors to your destination. It also has a significant impact on the local economy. Ready to make your destination stand out? Here is how.

The challenges of sustainable travel: Why it’s easier said than done

The challenges of sustainable travel: Why it’s easier said than done

Sustainable travel is an aspiration for many, but turning it into practice can be trickier. Let’s look at what it actually means, the common challenges of sustainable travel faced by DMOs, brands, and travelers.

Why is it often easy to say but harder to live by, and what we can do to change that?

Samira-Holma-my-lifestyle-of-fulltime-travel-rondo-spain

Wine tastes even better when surrounded by these views. Requena, Spain.

Hi there

I’m Samira

An entrepreneur, marketer, writer, and full-time traveler.

I help destinations and brands within hospitality, lifestyle, and the future of work improve and grow. From identifying the right audience and creating irresistible offers in collaboration with local entrepreneurs to developing sustainable communities where locals and digital nomads/travelers can connect, to specific marketing campaigns.

Always with a focus on strategies that support local communities.

I can’t imagine any greater level of freedom than to be based wherever you want, whenever you want, doing something you really enjoy. Therefore I also help people who would like to design an intentional, location-independent lifestyle to get there with resources.

So far, I’ve visited 50+ countries across all continents, while helping some of the biggest hospitality- and lifestyle brands in the world, as well as smaller start-ups. I’ve inspired thousands of people to experience and live more – and this is only the beginning.

Reach out to me with any questions. Sign-up to get monthly blog updates or, if you are an exciting brand looking to work together, head over here.

Samira-Holma-My-Travel-Style

Wine tastes even better when surrounded by these views. Requena, Spain.

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