I’m Samira

An entrepreneur, marketer, writer, and full-time traveler.

I help places and brands leading the way in hospitality and the future of work improve and grow their impact.

In 2016, I turned my passions for marketing, community impact, and travel into my lifestyle and became a full-time traveling marketing consultant & writer. I’ve been traveling non-stop, without a fixed base, ever since. It’s been quite an adventure, which still feels surreal sometimes!

I can’t imagine any greater level of freedom than to be based wherever you want, whenever you want, doing something you really enjoy. Therefore I also help people who would like to design a location-independent lifestyle to get there.

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So far, I’ve visited 50+ countries across all continents, while helping some of the biggest hospitality- and lifestyle brands in the world, as well as smaller start-ups. I’ve inspired thousands of people to experience and live more – and this is only the beginning.

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What I’m good at

Over the last decade, I’ve helped destinations and brands across cultures develop effective strategies that drive growth, stakeholder engagement, and promote sustainability. My experience ranges from community development to high-level strategic marketing and project management, always with a focus on authenticity
and collaboration to improve places and life quality.

By now, I run my own business focused on helping places and brands that are leading the way within hospitaity and the future of work connect with their audience and grow with strategies and marketing that support local communities. I also teach classes in marketing and sustainable hospitality.

Ready to upgrade your brand or destination?

Why read my content

I write about lifestyle design, location-independence, travel, the future or work, personal development, entrepreneurship, and marketing.

My content is centered around people, places, experiences, lifestyles, perspectives, and cultures. Wherever I go, I always invest time in understanding the place and exploring in a similar way as the locals. Often in collaboration with partners from the area.

More than anything, I love creating, learning, and improving – everything from business results to life in general. Different approaches to thinking and living fascinate me. That’s why I read a lot and always want to continue experiencing different parts of the world.

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Afternoon well spent in Salvador, Brazil.

I’ve invested a lot of time into understanding how one can optimize various areas in life. How to become more productive, and design a lifestyle that makes you happy. I often check in on how my preferences and priorities might have changed, and make sure to set off time for the things I love.

My content is a summary of what I’ve learned. It’s always action-oriented and backed by comprehensive research mixed with personal experiences. And as I continue to learn, I’ll keep on sharing, to inspire you to explore and live more.

What customers say

Samira is an amazing talented forward thinking/planning, prolific and strategic marketer with fantastic writing skills. Over the past year since hiring her, Samira has become integral to my business.

– Luxury Travel Agency, Manager –

“Samira did a great job with our marketing strategy. She got our challenges quickly, was easy to communicate with, and delivered comprehensive, actionable recommendations even covering issues we hadn’t realized before.​”

– Global Travel Platform, Founder –

Would you like to see how we could help you do the same?

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Wine tastes even better when surrounded by these views. Requena, Spain.

My Travel Style

I think contrasts make life more interesting. Just as much as I enjoy vibrant city life, I like escaping it to explore rural communities, relax in a charming small village, on a beautiful island, or in a wine spa.

While I’ve bungee jumped, taken my kitesurfing license explored nature reserves, hiked mountains, gone wreck diving, slept in the desert, the Amazonas jungle, and worked on community projects, I also like beautiful hotels, fine dining, wellness retreats, and more exclusive experiences.

These days, I usually divide my year between Latin America and Europe. I often spend months in each country and travel a lot while I’m there. Discovering a place for the first time, and returning to my favorites, still gets me as excited.

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Wine tastes even better when surrounded by these views. Requena, Spain.

Reach out to me with any questions. Sign-up to get monthly blog updates or, if you are an exciting brand looking to work together, head over here.

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