I’m Samira
An entrepreneur in place development, marketing and lifestyle design.
I help purpose-driven brands and places that prioritize community, culture, and meaningful experiences improve and grow their impact.
I’m also passionate about lifestyle design and helping ambitious people design intentional lifestyles aligned with who they are, with time for what matters most.
In 2016, I left a more traditional life to build my dream lifestyle. I had a good job, a nice apartment, great friends, hobbies, and so on, but still felt as if something was missing…
I created a strategy for myself, similar to a business plan 🤓 I thought about what’s most important, how I want my life to look like. I identified values and goals, like freedom, personal development, making an impact, and more. It made me realize I should start my own business.
With savings and a plan, I took a break from the company I was working for, and bought a one-way ticket to Cuba.
I’ve been location independent and traveled full-time while building my business ever since, with many learnings, ups, and downs along the way. It’s been quite an adventure, which still feels surreal sometimes!
My lifestyle has evolved a lot over the years and given me unique insights into place development, community engagement, cultures, business, intentional living, and how many ways one can choose to live.
The most important lesson – life becomes much more exciting when you challenge the stereotypes of how you “should” live 😉
So far, I’ve visited 50+ countries, while helping some of the biggest brands in the world, local entrepreneurs and places from Europe and Africa to Latin America. I’ve inspired thousands of people to experience more and live in alignment with who they are – and this is only the beginning.
What I’m good at
Over the last decade, I’ve helped places and brands across cultures develop effective strategies that drive meaningful growth, engagement, and long-term impact.
From place development and community engagement to partnerships and marketing, always with a focus on authenticity, genuine connections, and collaboration to improve places and life quality.
I’m especially good at bridging place development, intentional living and travel, balancing profit with impact, storytelling, uniting diverse stakeholders, challenging and upgrading mindsets/traditional ways, and helping businesses and people align with their core values.
Ready to level up your brand or place?
Why read my content
I write about lifestyle design, location-independence, meaningful travel, the future or work/life/places, personal development, entrepreneurship, community impact, and marketing.
My content is centered around people, places, experiences, mindsets, lifestyles, fulfillment, fresh perspectives, and cultures.
More than anything, I love creating, learning, and improving – everything from business results to life in general. Different approaches to thinking and living fascinate me. That’s why I read a lot, invest in a diverse global network, and always want to continue experiencing different parts of the world.
Afternoon well spent in a small town outside of Bogota, Colombia
I’ve spent many years understanding how one can optimize various areas in life. How to live authentically, increase productivity, overcome limiting beliefs, build meaningful relationships, make an impact, and create a lifestyle that genuinely makes you happy. I often check in on how my preferences and priorities might have changed, and make sure to set off time for the things I love.
My content is a summary of what I’ve learned. It’s always action-oriented and backed by comprehensive research mixed with personal experiences. And as I continue to learn, I’ll keep on sharing, to inspire you to explore and live more.
What customers say
“Samira is very knowledgeable, focused, and inspiring. I highly recommend her. We will continue working together in the future.”
– Manager for MNC –
“Samira did a great job with our marketing strategy. She got our challenges quickly, was easy to communicate with, and delivered comprehensive, actionable recommendations even covering issues we hadn’t realized before.”
– Global Travel Platform, Founder –
Would you like to see how I could help you do the same?
Chitchatting about life with a local street vendor in a village outside of Santa Cruz, Bolivia.
My Travel Style
For me, travel has always been about much more than seeing pretty places.
While that is great, connecting with a place, people, share stories and open your mind to how many ways one can choose to live takes it to another level.
I think contrasts make life more interesting. Just as much as I enjoy vibrant city life, I like escaping it to explore rural communities, relax in a charming small village, on a beautiful island, or in a wine spa.
While I’ve bungee jumped, taken my kitesurfing license explored nature reserves, hiked mountains, gone wreck diving, slept in the desert, the Amazonas jungle, and worked on community projects, I also like beautiful hotels, fine dining, wellness retreats, and more exclusive experiences.
These days, I usually divide my year between Latin America and Europe. I often spend months in each country and travel a lot while I’m there. Discovering a place for the first time, and returning to my favorites, still gets me as excited.
Chitchatting about life with a local street vendor in a village outside of Santa Cruz, Bolivia.
Reach out to me with any questions. Sign-up to get monthly updates to upgrade your life and business, and if you are an exciting brand or place looking to work together, head over here.
