Helping destinations and
brands upgrade and
attract the right audience
With strategy and marketing that support local communities.
What are you looking for today?
Improve and market my business / destination
Marketing Services
From identifying the right audience and developing relevant offers to creating communities where locals and remote workers can connect, expansion strategy and specific marketing campaigns.
I’ve worked with leading brands and destinations across Latin America and Europe. Are you next up?
Design the lifestyle I want
Lifestyle Design
Become more productive, free, and create a life that you’re excited about.
I’ve been location-independent since 2016. Learn how you too can design your ideal lifestyle with time for those things that really matter. Tips on productivity, happiness & personal development.
Travel the World
Travel Inspiration
Discover new places & experiences.
From trends & how to celebrate the Carnival in Rio, to where to eat in Stockholm.
I’ve visited 50+ countries and spent months in several of them. Here are my best tips.
Hi there
I’m Samira
I’m an entrepreneur, marketer, writer, and full-time traveler. I help destinations and brands within hospitality and the future of work improve and grow. From identifying the right audience and creating irresistible offers in collaboration with local entrepreneurs, to developing sustainable communities where locals and digital nomads / travelers can connect, to specific marketing campaigns.
Always with a focus on strategies that support local communities.
These days, I spend most of my time in Latin America and Europe and help clients all over the world. Here to make your destination or brand more attractive and improve your business? Then learn more about how we could help you get there.
I also help people who would like to create a location independent lifestyle to get there with resources. I’ve been location-independent since 2016 and learned a lot along the way! If that’s you, or if you’re just looking for travel inspiration, (I’ve been to 50 + countries and share my best tips) start by checking out some of my content.
What Customers Say
Would you like to see how your strategies and marketing can be improved?
Get inspired
The Blog
Where would you like to start?
Strategies for destinations and brands to balance visitor numbers in the hospitality industry
How to balance visitor numbers is one of the biggest challenges in the hospitality industry. In this guide, we’ll look at how to get started, different best practices, strategies, and mistakes to avoid.
Marketing & Strategy
The future of luxury travel: Top sustainable luxury travel trends to be aware of in 2024
Luxury travel is evolving. What are the key sustainable luxury travel trends? Here's the breakdown of what's important if you want to create unique, unforgettable, sustainable experiences for the high-end segment.Content Overview ⦁ Tailoring the experience⦁ Unlocking...
How do I know it’s time for a change?
Time for a change? Sometimes, realizing you need a change isn't about dramatic dissatisfaction or a major life crisis. Often, it’s more subtle. Like a persistent feeling that something isn't quite right, even though on paper, everything looks fine. You might have a...
An authentic Ambato Ecuador Guide (There is more to explore than the carnival)
While most people visit Ambato for the carnival, there's so much more to this city. It has something to offer year-round, not just during festival season. It's a place where the beauty of the Andes meets rich cultural traditions and an underrated culinary scene....
