Helping places and
brands upgrade and
attract the right audience
With strategies that support communities and inspire intentional living
What are you looking for today?
Improve & market my business / place
Place Development & Marketing Services
From identifying the right audience, partnerships, and developing relevant offers to creating communities where locals, visitors, and remote workers can connect, expansion strategy, and specific campaigns.
I’ve worked with brands and places from LATAM and Europe to Africa. Are you next up?
Design the lifestyle I want
Lifestyle Design
Imagine living a life aligned with your passions, values, and what matters most to you, while doing work you really enjoy.
I’ve been location-independent since 2016 and learned a lot about how to design a life that feels intentional and fulfilling. Actionable recommendations on productivity, growth, happiness, mindset & personal development.
Experience the World
Travel Inspiration
Discover new places & meaningful experiences. From local tips, cultural insights & how to celebrate the Carnival in Rio, to where to eat in Stockholm, unique remote work bases, and inspiring trends.
I’ve visited 50+ countries and spent months in several of them. Here are my best tips.
Hi there
I’m Samira
An entrepreneur in place development, marketing and lifestyle design. I help purpose-driven brands and places that prioritize community, culture, and meaningful experiences improve and grow their impact. From identifying the right audience and creating irresistible offers in collaboration with local entrepreneurs, to developing vibrant communities where locals, remote workers and visitors can connect, to specific marketing campaigns.
Always with a focus on strategies that support local communities, inspire intentional living and genuine connection.
These days, I spend most of my time in Latin America and Europe and help clients all over the world. Here to make your place or brand more attractive and improve your business while making an impact? Then learn more about how we could help you get there.
I also help ambitious people who want to design an intentional, free lifestyle aligned with who they are. I’ve been location-independent since 2016 and learned a lot along the way about how to challenge stereotypes and create life that feels more meaningful and authentic. If that’s you, or if you’re just looking for travel inspiration, (I’ve been to 50 + countries and share my best tips) start by checking out some of my content.
What Customers Say
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The Blog
Where would you like to start?
Strategies for destinations and brands to balance visitor numbers in the hospitality industry
How to balance visitor numbers is one of the biggest challenges in the hospitality industry. In this guide, we’ll look at how to get started, different best practices, strategies, and mistakes to avoid.
Marketing & Strategy
The future of luxury travel: Top sustainable luxury travel trends to be aware of in 2024
Luxury travel is evolving. What are the key sustainable luxury travel trends? Here's the breakdown of what's important if you want to create unique, unforgettable, sustainable experiences for the high-end segment.Content Overview ⦁ Tailoring the experience⦁ Unlocking...
How do I know it’s time for a change?
Time for a change? Sometimes, realizing you need a change isn't about dramatic dissatisfaction or a major life crisis. Often, it’s more subtle. Like a persistent feeling that something isn't quite right, even though on paper, everything looks fine. You might have a...
An authentic Ambato Ecuador Guide (There is more to explore than the carnival)
While most people visit Ambato for the carnival, there's so much more to this city. It has something to offer year-round, not just during festival season. It's a place where the beauty of the Andes meets rich cultural traditions and an underrated culinary scene....
