{"id":4635,"date":"2020-09-19T10:46:06","date_gmt":"2020-09-19T10:46:06","guid":{"rendered":"https:\/\/samiraholma.com?p=4635"},"modified":"2022-05-27T00:21:56","modified_gmt":"2022-05-27T00:21:56","slug":"how-to-create-content-that-ranks","status":"publish","type":"post","link":"https:\/\/samiraholma.com\/es\/how-to-create-content-that-ranks\/","title":{"rendered":"How To Create Content That Ranks (A Complete Guide With Tips You Can Implement Today)"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}” theme_builder_area=”post_content” inline_fonts=”ABeeZee”]<\/p>\n

<\/h4>\n

Wouldn’t it be nice to show up at just the right time when your ideal customer is searching for the products or services you offer?<\/h4>\n

Content that is top-ranked on search engines like Google helps you to increase your website traffic, differentiate yourself from your competitors, inspire, attract, and convert your audience.<\/p>\n

While this sounds great, it’s not always straightforward or easy.<\/p>\n

Google takes over 200 ranking factors into consideration when deciding what content to show first. Your competitors want your target groups’ attention and are willing to pay for it.
It takes time to stay updated on the latest, to create content, and… you have a business to run as well.<\/p>\n

But don’t worry. Today we’ll look at how you can create content that ranks over time, step-by-step.<\/p>\n

Why content that ranks matter<\/h3>\n

\"why-rankings-matter-1024x683\"<\/p>\n

Let’s start with a brief look at why you should invest in creating content that ranks.<\/p>\n

It helps people who are looking for what you offer to find you<\/h4>\n

Technology has changed the way we live, including our buying behavior. In the past we were more dependent on mass advertising from companies with large budgets. Nowadays we don’t have to wait for businesses to contact us to discover new products or services.<\/p>\n

\n

67% of the buyer\u2019s journey involve self-directed research. Buyers can get anywhere up to 90% of the way through their journey before a conversation with sales happens.<\/h4>\n

– LinkedIn<\/cite><\/h4>\n<\/blockquote>\n

Just think about a recent purchase.<\/p>\n

It often starts with a search query. You google solutions and start learning more about what’s important. Then you explore alternatives, look at reviews, and read up about different companies online. When talking to a seller “for real”, you have often already decided to try the product or service.<\/p>\n

By publishing high-quality content that ends up on the first page on search engines, you reach those who are looking for what you offer at the right time.<\/p>\n

It lets you connect with people at different stages of their buying process<\/h4>\n

\"connect-att-different-stages-818x1024\"<\/p>\n

Most people are just looking for a solution to a problem that your products or services happen to solve. Rather than searching for a productivity app<\/i>, you might type in how to organize my to-do list, save time, <\/i>or keep track of my projects in the best way possible<\/i>.<\/p>\n

Many potential clients won’t search for your products directly. By publishing content that ranks about topics related to your customers’ questions, you can connect with them at different stages. Even before they have realized that they need what you offer.\u00a0<\/p>\n

While your products’ landing pages hopefully drive lots of traffic and are top-ranked for their respective keywords, chances are that you could drive even more visitors to your website with a series of related, well-planned pieces of content (such as blog posts).\u00a0<\/p>\n

It’s the most cost-efficient way to increase your website traffic<\/h4>\n

Useful content that ranks well on Google and other search engines can drive thousands of visitors to your website on a regular basis for years. With a plan in place, you can transform these into leads, sales and, over time, loyal customers. By publishing several different pieces of content that ranks, covering all the important angles of your niche, you can multiply your website traffic.<\/p>\n

As long as you do things right, like making sure that your content stays relevant and best in class, your street cred online only increases over time.<\/p>\n

While Google ads and similar products let you “cheat” and show up at the top of search engines, ad budgets can escalate pretty quickly. With quality content that ranks organically, on the other hand, you end up at the top without thousands spent on ads. \u00a0<\/i><\/p>\n

It strengthens your brand<\/h4>\n

By showing up with useful insights when your customers search for answers to their problems or questions, you establish yourself as a go-to source on topics related to your niche. This strengthens your brand and builds trust.<\/p>\n

Making your customers go like\u2026<\/p>\n

\"happy-customer-1024x684\"<\/p>\n

Content that ranks also helps your customers remember you when it’s time to evaluate new products or services. And we don’t mind that, right?<\/p>\n

If you’re not on the first page, it’s a bit like being a heated butter knife<\/h4>\n

\"heated-butter-knife-1024x615\"<\/p>\n

A genius product that no one knows about. 1 % of Brits who took part in the research ahead of launching it apparently use hair dryers to get around the problem. Imagine how a heated butter knife could change their life<\/a>!? But that’s another story\u2026<\/p>\n

The point is that 97 % don’t check out the search results beyond the first page on search engines. If people don’t find what they are looking for, the majority will just do a new search. It doesn’t matter how amazing your products are if no one knows about them.<\/p>\n

And it would be a pity if all the hard work you’ve put into your offering just would go unnoticed.\u00a0<\/p>\n

The list goes on. But I think you get it. Content that ranks helps you reach the right audience, grow your business and can change your life. <\/strong>Well, at least your business’s life. Let’s not go over the top yet. \ud83d\ude42<\/em><\/p>\n

Now, let’s have a look at what factors that affect your rankings.<\/p>\n

What affects rankings<\/h2>\n

\"clark-tibbs-oqStl2L5oxI-unsplash-3-1024x683\"<\/p>\n

The factors that affect your rankings always change. Google alone makes more than 3,000 changes to their algorithm every year<\/em>. You’re not the only one who gets overwhelmed by that fact.<\/p>\n

What’s important to note is that search engines are getting smarter and better at understanding language as we do. They are focused on understanding what people actually are looking for, even if they don’t phrase it that way.<\/p>\n

Here follow a few important factors search engines take into consideration when deciding what content they should present first. Click on each for details and to learn more about where you should focus your SEO initiatives.\u00a0<\/p>\n

The quality of your content<\/a><\/h4>\n

If you don\u2019t add any value to the world, Google and other search engines will notice. Your goal should be to genuinely help your audience with unique content. Always aim for creating the best content within each category. While it\u2019s time-consuming, it can contribute to your results for years.<\/p>\n

Click through rate and match with search intent <\/a><\/h4>\n

Are you helping people with the information they are looking for? Are they clicking through to your website? By just checking out the top 10 results on any search term, you\u2019ll get a good idea of what people actually want<\/em> when they type something in. Do they want information? A How-To-Guide? Examples? Product recommendations? Search and you will find.<\/p>\n

Domain Authority (also called Thought Leadership)<\/a><\/h4>\n

If everything else is the same, the page with higher domain authority will rank higher. Domain authority describes your website\u2019s relevance for a specific subject or industry.<\/p>\n

On-page SEO (Ranging from headings to design and structure)<\/a><\/h4>\n

Providing your visitors with a good experience on your website is key if you want to create content that ranks. If something is easy to follow and understand, the probability that we trust the information is higher. You\u2019ve probably seen those pages where you feel like there is too much to take in. Maybe too many distracting elements, too much text, and so on. A few tips on how to ensure a good UX experience on your website and optimize on-page elements for SEO:<\/p>\n