[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”100px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”flexed” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”Dancing Script||||||||” transform_rotate=”0deg|0deg|354deg” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”Dancing Script||||||||” global_colors_info=”{}”]<\/p>\n
An entrepreneur in place development, strategy, marketing, and lifestyle design.\u00a0<\/p>\n
I help places, purpose-driven brands, and entrepreneurs improve and grow<\/a><\/strong> through strategic clarity, experiences, and communication that reflect your values, connect with the right audiences, inspire connection, and scale genuine impact.\u00a0<\/p>\n I also coach ambitious people with a combined focus on business and lifestyle design<\/a><\/strong> – grow intentionally while designing a life aligned with who you are. It’s all connected. If we haven\u2019t done the work internally, it\u2019s very hard to genuinely shift how outcomes are created without a performative approach.<\/p>\n In 2016, I left a traditional career to build a lifestyle more in line with my values and ambitions. I had a good job, a nice apartment, great friends, hobbies, and so on, but still felt as if something was missing\u2026<\/p>\n I created a strategy for myself, similar to a business plan. \ud83e\udd13 I thought about what’s most important, how I want my life to look, and what kind of impact I wanted to have. I identified values and goals, like continuous learning, areas I wanted to contribute to, a certain level of flexibility, building around what matters most, and more. It made me realize I should start my own business.<\/p>\n With savings and a plan, I took a break from the company I was working for, and bought a one-way ticket to Cuba.\u00a0<\/p>\n I’ve been location independent, living and working across cultures, <\/span>ever since, with many learnings, ups, and downs along the way. It\u2019s been quite an adventure, which still feels surreal sometimes!<\/p>\n My lifestyle has evolved a lot over the years and given me unique insights into place development, community engagement, cultures,\u00a0 business, intentional living, and the many ways one can choose to live and work.<\/p>\n The most important lesson – everything becomes much more interesting when you challenge the stereotypes of how it “should” be. \ud83d\ude09 Whether that’s building an ecosystem, a movement, a business, or your ideal lifestyle.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_floating_multi_images _builder_version=”4.24.2″ _module_preset=”default” custom_padding_tablet=”” custom_padding_phone=”20px||||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][dsm_floating_multi_images_child src=”https:\/\/samiraholma.com\/\/wp-content\/uploads\/2021\/10\/Samira-Holma-Content-Marketing-Consultant-1.jpg” alt=”Samira-Holma-Content-Marketing-Consultant-1″ vertical_align=”-30%” horizontal_align_tablet=”8%” horizontal_align_phone=”” horizontal_align_last_edited=”on|phone” vertical_align_tablet=”-18%” vertical_align_phone=”-10%” vertical_align_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” max_width=”65%” max_width_tablet=”40%” max_width_phone=”70%” max_width_last_edited=”on|tablet” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop”][\/dsm_floating_multi_images_child][dsm_floating_multi_images_child src=”https:\/\/samiraholma.com\/wp-content\/uploads\/2025\/01\/SH-profile-1.jpg” alt=”Samira Holma profile” title_text=”SH profile (1)” horizontal_align=”42%” vertical_align=”48%” horizontal_align_tablet=”39%” horizontal_align_phone=”55%” horizontal_align_last_edited=”on|desktop” vertical_align_tablet=”46%” vertical_align_phone=”63%” vertical_align_last_edited=”on|tablet” _builder_version=”4.24.2″ _module_preset=”default” max_width=”45%” max_width_tablet=”38%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/dsm_floating_multi_images_child][dsm_floating_multi_images_child src=”https:\/\/samiraholma.com\/\/wp-content\/uploads\/2021\/09\/seprate-orn.png” alt=”seprate-orn” horizontal_align=”31%” vertical_align=”-17%” horizontal_align_tablet=”39%” horizontal_align_phone=”55%” horizontal_align_last_edited=”on|desktop” vertical_align_tablet=”46%” vertical_align_phone=”63%” vertical_align_last_edited=”on|tablet” _builder_version=”4.16″ _module_preset=”default” z_index=”-58″ max_width=”45%” max_width_tablet=”38%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/dsm_floating_multi_images_child][\/dsm_floating_multi_images][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Cormorant|700|||||||” text_font_size=”25px” text_line_height=”1.2em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n \u00a0So far, I\u2019ve helped mission-driven organizations, local entrepreneurs, and places from Europe and Africa to Latin America. I\u2019ve inspired thousands of people to have more meaningful experiences and live in alignment with who they are \u2013 and this is only the beginning.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”4.16″ _module_preset=”default” background_color=”#fbf9f6″ top_divider_style=”slant” top_divider_flip=”horizontal” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”flexed” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/samiraholma.com\/wp-content\/uploads\/2025\/01\/Collab-in-Ambato-Bolivia.jpg” alt=”Collaboration in ambato ecuador” title_text=”Collab in Ambato Bolivia” _builder_version=”4.24.2″ _module_preset=”default” transform_rotate=”0deg|0deg|-1deg” custom_margin=”-100px||||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”||on||||||” header_3_font=”||||||||” global_colors_info=”{}”]<\/p>\n Over the last decade, I’ve helped places and brands across cultures develop effective strategies that drive meaningful growth, engagement, and long-term impact.<\/p>\n From place development and community engagement to partnerships and marketing, always with a focus on authenticity, genuine connections, and collaboration to improve places and life quality.<\/p>\n I’m especially good at bridging place development, intentional living and business, balancing profit with impact, storytelling, uniting diverse stakeholders, challenging and upgrading mindsets\/traditional ways, and helping businesses and people align with their core values.\u00a0<\/p>\n Ready to level up your brand or place?<\/p>\n [\/et_pb_text][dsm_button button_one_text=”Learn More” button_one_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2In19@” _builder_version=”4.11.1″ _dynamic_attributes=”button_one_url” _module_preset=”default” custom_button_one=”on” button_one_bg_color=”#DD1C1C” button_one_font=”|600|||||||” button_one_use_icon=”off” button_one_custom_padding=”13px|35px|13px|35px|true|true” custom_button_two=”on” button_two_font=”||||on||||solid” button_two_use_icon=”off” button_two_custom_padding=”13px|35px|13px|35px|true|true” global_module=”5751″ saved_tabs=”all” global_colors_info=”{}” button_one_bg_color__hover_enabled=”on|desktop” button_one_bg_color__hover=”#940000″ button_one_bg_enable_color__hover=”on” button_two_bg_color__hover_enabled=”on|desktop”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/samiraholma.com\/\/wp-content\/uploads\/2021\/09\/horisontal-orn-back.png” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||20px||false|false” global_colors_info=”{}” custom_margin=”|auto|-22px|auto||”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_2_font=”||on||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_margin=”15px|||||”]<\/p>\n More than once I\u2019ve asked myself why I do what I do. As I\u2019ve gone deeper into impact work, it has never felt more right, but it\u2019s also worth reflecting on why we choose this way when there are easier ones.<\/p>\n For me, it started with a drive to understand.<\/p>\n I’ve always been very curious. About places, people, stories, values, and drives. I left my hometown early and have lived in many different places, from Scandinavia and Asia to Latin America. Living across cultures made me clearer on what I value, and also showed how many ways there are to live, run a business, define meaning, and what often gets in the way.<\/p>\n Over time, it became an ability to see patterns quickly and address misalignments. I kept noticing the same gaps – in business, communities, and personal choices, and how they created frustration or wasted energy.<\/p>\n In some places, people value freedom and openness on the surface but avoid depth and connection in practice. In others, everything looks organized, but underneath people are burned out or disengaged. It forced me to pay attention to deeper patterns instead of appearances.<\/p>\n In development and business, I\u2019ve seen organizations say they value impact, but act in ways that prioritize volume or quick returns. Addressing that gap, between what people aim for and how things are structured, became part of my approach. One of the most powerful ways to build trust, engagement, and loyalty, though not the fastest. \ud83d\ude09<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”flexed” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/samiraholma.com\/wp-content\/uploads\/2025\/01\/Colombia-village-villa-leyva-samira-holma.jpg” alt=”samira holma village colombia walking” title_text=”Colombia village villa leyva samira holma” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Cormorant|300|on||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n Afternoon well spent in a small town outside of Bogota, Colombia<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Systems like short funding cycles or metrics built around numbers reward speed, visibility, and scale, which often means alignment gets pushed aside. Add in culture, biases, self-awareness, and emotional maturity, and you see how much shapes what feels acceptable or uncomfortable.<\/p>\n I\u2019ve learned to see the difference between someone not trying (low effort) and someone who simply lacks capacity. On the surface, the result looks the same, but the cause \u2014 and what you do with it \u2014 is very different.<\/p>\n Getting up to speed in different places, picking up new languages, interacting with people who see the world differently, from indigenous communities to passionate local entrepreneurs and creatives, taught me to be careful with assumptions and you can never communicate too clearly. Sometimes that still doesn\u2019t help. \ud83d\ude05<\/p>\n Living this way, dividing my time between places, and constantly choosing what to prioritize shaped more than my observations. It trained me not to separate work from life, or personal values from professional ones.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”4.16″ _module_preset=”default” background_color=”#fbf9f6″ top_divider_style=”slant” top_divider_flip=”horizontal” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”flexed” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/samiraholma.com\/wp-content\/uploads\/2026\/02\/Bolivia-capital-scaled.jpg” alt=”bolivia capital” title_text=”Bolivia capital” _builder_version=”4.24.2″ _module_preset=”default” transform_rotate=”0deg|0deg|-1deg” custom_margin=”-100px||||false|false” custom_margin_tablet=”” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”||on||||||” header_3_font=”||||||||” global_colors_info=”{}”]<\/p>\n Years of navigating uncertainty, the unconventional, starting from scratch, and working across cultures, taught me to be grounded no matter the surroundings.<\/p>\n Making decisions in new contexts, understanding how everything connects, letting go of the need to control, filtering what matters – in strategy, relationships, how I think about places and belonging.<\/p>\n Complexity doesn\u2019t drain, but it orients and fascinates me.<\/p>\n I’ve learned how you can hold supposed opposites without treating them as conflicts – connection and independence, belonging and freedom, structure and flexibility, stability and possibility\u2026<\/p>\n Integrating different parts of yourself, from values and business to desires, makes life more authentic. It introduces other options, and you can choose what feels most aligned.<\/p>\n When you’re more connected to yourself, you also see others better. The subtle beyond the surface, behaviors, patterns, whether someone is grounded.<\/p>\n That integration, tested across contexts, makes me quick at noticing when things don\u2019t add up and clear on how to move forward. It’s also the same perspective I bring into strategy and partnerships.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” background_size=”initial” background_position=”bottom_left” background_blend=”overlay” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ module_class=”flexed” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/samiraholma.com\/wp-content\/uploads\/2025\/01\/community-in-Bolivia.jpg” alt=”Samira-Holma-my-lifestyle-of-fulltime-travel-rondo-spain” title_text=”community in Bolivia” disabled_on=”off|off|on” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Cormorant|300|on||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n Chitchatting about life with a local street vendor in a village outside of Santa Cruz, Bolivia.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” header_2_font=”||on||||||” global_colors_info=”{}”]<\/p>\n The way here has been unreal, insightful, and given me a clarity I felt I had to share.<\/p>\n People often ask for growth, change, or fixing challenges. But often it\u2019s about noticing contradictions and connections that aren\u2019t obvious at first \u2014 that\u2019s what makes it possible to break patterns and build what you want.<\/p>\n Complexity isn\u2019t something to escape, but a space to experience, integrate, and move through with curiosity. With all the ups and downs, it’s what lets you build with intention.<\/p>\n These days, I usually divide my year between Latin America and Europe. I often spend months in each country and have created a set-up that feels meaningful, combining depth and variation, that evolves as I and the surroundings do.<\/p>\n A flexible life isn\u2019t about being everywhere, even if you could. It\u2019s about being intentional enough for something special to stay alive, no matter the location. In the future, I’ll have my charming part- time bases in my favorite places, but more about that another time.<\/p>\n I’m also open to being based in locations where long-term collaborations, programs, or ecosystems could benefit from continuity and presence on-site.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/samiraholma.com\/wp-content\/uploads\/2025\/01\/community-in-Bolivia.jpg” alt=”Community in Bolivia” title_text=”community in Bolivia” disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”on|on|off” _builder_version=”4.24.2″ _module_preset=”default” text_font=”Cormorant|300|on||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n Chitchatting about life with a local street vendor in a village outside of Santa Cruz, Bolivia.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FBF9F6″ background_image=”https:\/\/samiraholma.com\/\/wp-content\/uploads\/2021\/09\/feather-orn-2.png” background_size=”initial” background_position=”bottom_right” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n – Manager for MNC –<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb use_icon=”on” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n \u2013 Global Platform, Founder \u2013<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_button button_one_text=”Show me how” button_one_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2In19@” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_one_url” _module_preset=”default” custom_button_one=”on” button_one_bg_color=”#DD1C1C” button_one_use_icon=”off” button_one_custom_padding=”13px|35px|13px|35px|true|true” custom_button_two=”on” button_two_font=”||||on||||solid” button_two_use_icon=”off” button_two_custom_padding=”13px|35px|13px|35px|true|true” global_colors_info=”{}” button_one_bg_color__hover_enabled=”on|desktop” button_one_bg_color__hover=”#940000″ button_one_bg_enable_color__hover=”on” button_two_bg_color__hover_enabled=”on|desktop”][\/dsm_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_image=”https:\/\/samiraholma.com\/\/wp-content\/uploads\/2021\/09\/horisontal-orn-back.png” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||20px||false|false” global_colors_info=”{}” min_height=”90.4px”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”||on||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” custom_margin=”-43px|||||”]<\/p>\n I write about the future of work\/life\/places, lifestyle design, location-independence, personal development, entrepreneurship, community impact, meaningful travel\/experiences, and marketing.<\/p>\n My content is centered around people, places, experiences, mindsets, lifestyles, fulfillment, fresh perspectives, and cultures.\u00a0<\/p>\n More than anything, I love creating, learning, and improving \u2013 everything from business results to life in general. Different approaches to thinking and living fascinate me. That\u2019s why I read a lot, invest in a diverse global network, and always want to continue experiencing different parts of the world.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” module_class=”flexed” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_image src=”https:\/\/samiraholma.com\/wp-content\/uploads\/2026\/02\/home-region-dalarna-scaled.jpg” alt=”samira holma village colombia walking” title_text=”home region dalarna” _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||0px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Cormorant|300|on||||||” text_text_color=”#000000″ text_orientation=”center” global_colors_info=”{}”]<\/p>\n Yearly visit to my home region, a great place for focus and inspiration.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n I\u2019ve spent many years understanding how one can optimize various areas in life. How to live authentically, increase productivity, overcome limiting beliefs, build meaningful relationships, make an impact, and create a lifestyle that genuinely makes you happy. I often check in on how my preferences and priorities might have changed, and make sure to set off time for the things I love.<\/p>\n My content is a summary of what I\u2019ve learned. It\u2019s always action-oriented and backed by comprehensive research mixed with personal experiences. And as I continue to learn, I\u2019ll keep on sharing, to inspire you to explore and live more.<\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzMTcifX0=@” button_text=”Check Out Some Of My Content” button_alignment=”left” _builder_version=”4.16″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#DD1C1C” button_letter_spacing=”2px” button_font=”|600|||||||” button_use_icon=”off” custom_padding=”13px|35px|13px|35px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Reach out<\/strong><\/a> to me with any questions. Sign-up to get monthly updates to improve your life and business, and if you are an exciting brand or place looking to work together, head over here.<\/strong><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#f4efdf” global_colors_info=”{}”][et_pb_row admin_label=”Row” _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” custom_padding=”||20px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”||on||||||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dsm_card_carousel centered_slides=”on” equal_height=”on” dots=”off” badge_background_color=”rgba(255,255,255,0)” admin_label=”Supreme Card Carousel” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][dsm_card_carousel_child title=”Rebranding: From research and strategy to implementation” subtitle=”Resulting in increased traffic, a surge in bookings (even though we raised prices), and positive reviews from both existing and new customers.” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2023\/08\/SH-marketing-projects-rebranding-of-travel-business.png” image_background_height=”350px” alt=”Samira holma client projects” button_url_new_window=”1″ _builder_version=”4.16.1″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″][\/dsm_card_carousel_child][dsm_card_carousel_child title=”Created high-performing content that reflects brand values and drives the right audience” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2023\/08\/asdafgffg.jpg” image_background_height=”350px” badge_url=”https:\/\/matadornetwork.com\/author\/samiraholma\/” alt=”ecuador experiences” button_url_new_window=”1″ _builder_version=”4.24.2″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”Matador Network – A Global Media Brand For Modern Adventurers” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n Content for leading media and brands like Aaron & Allen, Matador Network, A Luxury Travel Blog and others centered around authentic experiences, community, and strategy. Resulting in thousands of visitors while reflecting strong positioning and differentiation.<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Position Bosnia & Herzegovina as a digtal nomad destination” subtitle=”As part of RECOOPER, a project backed by EU. Recommendations and content about what makes BiH a great choice. ” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2023\/08\/iadsojas.jpg” image_background_height=”350px” alt=”bosnia herzegovina what makes it a great destination for remote work” button_url_new_window=”1″ _builder_version=”4.16.1″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/bosnia-herzegovina\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″][\/dsm_card_carousel_child][dsm_card_carousel_child title=”Promotion of Cuenca in collaboration with local entrepreneurs” subtitle=”Inspire visitors to get to know the city more in-depth” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2023\/08\/juan-ordonez-rI0arLMf4do-scaled.jpg” image_background_height=”350px” alt=”cuenca guide” button_url_new_window=”1″ _builder_version=”4.16.1″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n From why visit to where to stay and what to do.<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Expansion strategy for platform within future of work” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2022\/12\/photo-1621610085923-4e8234a10784.jpg” image_background_height=”350px” alt=”gig economy” button_url_new_window=”1″ _builder_version=”4.16.1″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n Market entry strategy, content creation and campaigns to validate a new market. They are now growing rapidly here and we’ve worked together many times ever since<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Acquisition strategy for disruptive start-up” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2023\/09\/disruptive-start-up-1.jpg” image_background_height=”350px” alt=”strategy ” button_url_new_window=”1″ _builder_version=”4.16.1″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n Coaching and strategy on how to get clients and partners onboard, supporting their market launch.<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Re-branding, upgrading of offers, website & copy ” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2023\/09\/strategy-for-start-up.jpg” image_background_height=”350px” alt=”strategy for start up” button_url_new_window=”1″ _builder_version=”4.16.1″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n From market research and segmentation, to new offers, an upgraded pricing model and new copy. Resulting in new customers even before we finished.<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Workshops\/courses in sustainable place development, destination marketing, and marketing” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2024\/04\/menu-acapulco-bw53DWzM8RI-unsplash-scaled.jpg” image_background_height=”350px” alt=”rural development” button_url_new_window=”1″ _builder_version=”4.24.2″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n Focus on expansion, cultural awareness, AI, data, etc. Received the highest possible satisfaction score from participants.<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Helped local communities and brands introduce sustainable tourism offerings” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2024\/02\/image28.jpg” image_background_height=”350px” alt=”community project” button_url_new_window=”1″ _builder_version=”4.24.2″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n Worked with local communities and brands to introduce and position sustainable tourism [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Upgraded marketing and place development strategies for destinations and brands worldwide” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2024\/02\/image27_450x600.jpg” image_background_height=”350px” alt=”ecuador project” button_url_new_window=”1″ _builder_version=”4.24.2″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n Developed and implemented marketing and place development strategies centered around community empowerment, culture, sustainable travel, and circular economy principles, boosting collaboration, revenue, and local impact.<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”From values to growth – Strategy, alignment & content for a regenerative brand” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2024\/02\/image24_450x600.jpg” image_background_height=”350px” alt=”nature views” button_url_new_window=”1″ _builder_version=”4.24.2″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n Supported a regenerative brand to strengthen alignment between values, operations, and communication, and grow with the right partners and customers. Covering strategy, positioning, guest experience design, website structure and copy, refinements and development of new offers, partnership development, and recommendations for growth grounded in impact and community.<\/p>\n [\/dsm_card_carousel_child][dsm_card_carousel_child title=”Delivered engaging keynotes and presentations for places and brands” image=”https:\/\/samiraholma.com\/wp-content\/uploads\/2025\/01\/vuokatti-1.jpg” image_background_height=”350px” alt=”finland project” button_url_new_window=”1″ _builder_version=”4.24.2″ _module_preset=”default” badge_text_color=”rgba(0,0,0,0)” header_level=”h5″ header_font=”Poppins|300|||||||” header_font_size=”18px” header_line_height=”1.4em” link_option_url=”https:\/\/samiraholma.com\/cuenca-ecuador\/” link_option_url_new_window=”on” global_colors_info=”{}” parent_button=”off” parent_header_level=”h4″]<\/p>\n On responsible tourism, community-driven development, and industry trends. With feedback like “truly inspiring,” “bringing much-needed new thinking,” “packed with recommendations I’ll implement in my business” and more.<\/p>\n [\/dsm_card_carousel_child][\/dsm_card_carousel][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” _builder_version=”4.13.0″ _module_preset=”default” background_color=”#DD1C1C” top_divider_height=”20px” global_module=”12247″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” width=”60%” width_tablet=”” width_phone=”80%” width_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_text_color=”#FFFFFF” header_3_font=”|700|||||||” header_3_text_color=”#FFFFFF” custom_margin=”||-6px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_signup mailchimp_list=”Samira Holma|65a87b0989″ layout=”top_bottom” first_name_fullwidth=”off” last_name_field=”off” email_fullwidth=”off” success_message=”Thanks for subscribing! You will receive your first email shortly” button_text=”Join the club” use_spam_service=”on” recaptcha_list=”emjeymax@gmailcom|emjeymax@gmailcom-0″ _builder_version=”4.16.1″ _module_preset=”default” result_message_text_align=”left” result_message_text_color=”#FFFFFF” result_message_font_size=”30px” custom_button=”on” button_text_color=”#FFFFFF” button_bg_color=”#000000″ button_font=”|600|||||||” button_use_icon=”off” button_custom_padding=”11px||11px||true|false” custom_padding=”0px|0px|0px|0px|false|true” result_message_font_size_tablet=”25px” result_message_font_size_phone=”22px” result_message_font_size_last_edited=”on|phone” border_radii_fields=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_signup][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" I’m SamiraAn entrepreneur in place development, strategy, marketing, and lifestyle design.\u00a0 I help places, purpose-driven brands, and entrepreneurs improve and grow through strategic clarity, experiences, and communication that reflect your values, connect with the right audiences, inspire connection, and scale genuine impact.\u00a0 I also coach ambitious people with a combined focus on business and lifestyle design – grow intentionally while designing a life aligned with who you are. It’s all connected. If we haven\u2019t done the work internally, it\u2019s very hard to genuinely shift how outcomes are created without a performative approach. In 2016, I left a traditional career to build a lifestyle more in line with my values and ambitions. I had a good job, a nice apartment, great friends, hobbies, and so on, but still felt as if something was missing\u2026 I created a strategy for myself, similar to a business plan. \ud83e\udd13 I thought about what’s most important, how I want my life to look, and what kind of impact I wanted to have. I identified values and goals, like continuous learning, areas I wanted to contribute to, a certain level of flexibility, building around what matters most, and more. It made me realize I should start […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-20","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/pages\/20","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/comments?post=20"}],"version-history":[{"count":4,"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/pages\/20\/revisions"}],"predecessor-version":[{"id":17979,"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/pages\/20\/revisions\/17979"}],"wp:attachment":[{"href":"https:\/\/samiraholma.com\/es\/wp-json\/wp\/v2\/media?parent=20"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What I’m good at<\/h2>\n
What has shaped my perspective and approach<\/h2>\n
Complexity as clarity\u00a0<\/h2>\n
Connections beyond the obvious<\/h2>\n
What customers say<\/h2>\n
“Samira is very knowledgeable, focused, and inspiring. I highly recommend her. We will continue working together in the future.”<\/em><\/h4>\n
\u201cSamira did a great job with our strategy. She got our challenges quickly, was easy to communicate with, and delivered comprehensive, actionable recommendations even covering issues we hadn\u2019t realized before.\u200b\u201d<\/em><\/h4>\n
Would you like to see how I could help you do the same?<\/h4>\n
Why read my content<\/h2>\n
Real results speak for themselves<\/h2>\n
offerings and generate independent income streams, leading to economic growth and
improved life quality.<\/p>\nSign up to get monthly inspiration to upgrade your life and business<\/h3>\n