While most people visit Ambato for the carnival, there’s so much more to this city. It has something to offer year-round, not just during festival season.
It’s a place where the beauty of the Andes meets rich cultural traditions and an underrated culinary scene. Ambato offers a variety of experiences, from serene nature to other events, unique accommodation options, and diverse cultures.
Let’s take a closer look at Ambato and see what makes it worth your time.
Content Overview
⦁ When to visit Ambato
⦁ Why visit Ambato
⦁ What to do in Ambato
⦁ What and where to eat in Ambato
⦁ Unique experiences and sustainability efforts to empower the local community
⦁ Where to stay in Ambato
When to visit Ambato
It’s always a good time to visit. What might affect your decision is whether you want to time it with any specific event. You can get an overview of the most common ones here.
While the carnival in February is a unique experience (more about it below), you’ll have a better opportunity to experience what local life is like during the low season.
You don’t have to choose though, you can always come back.?
Why visit Ambato
Here are some of the reasons why Ambato deserves your time.
The food in Ambato is delicious
Ambato’s culinary offerings are a testament to its diversity and tradition. With local favorites like Llapingacho ambateño, Colada Morada, and the artisanal bread from Atocha (a simple iconic area for a local experience with delicious wood-fired bread and colada morada), you’re in for a treat.
Thanks to its location, Ambato has access to an incredible variety of ingredients. Everyone and everything passes through here, bringing flavors from every corner of Ecuador.
More about what and where to eat in Ambato below.
Unique experiences and sustainability efforts to empower the local community
I was happy to see Ambato’s Secretary of Tourism’s approach to sustainability, focused on collaboration with local communities and organizations to develop a model that benefits everyone.
They have initiatives in place that educate small local entrepreneurs and let them showcase their products for free at different locations. They also team up with neighboring cities like Baños.
As a result, it’s easy to have authentic experiences here. They usually combine different areas, like nature + music via live concerts with local talent in the Botanical Gardens.
Indigenous influences
A couple from the Salasaka communityThe indigenous communities are a crucial part of Ambato’s identity. Their influence contributes deeply to the city’s social and cultural life. Four communities are based 30 min in different directions: Salasaka, Quisapincha, Tomabela, and Chibuleo.
Ambato is a great base to learn more about Ecuador’s interesting heritage. Different events (in addition to the carnival) also take place throughout the year that offer you a chance to experience its unique traditions and community spirit.
Shopping finds
Shopping in Ambato is great for those who know where to look. The city’s markets and shops benefit from its central location, meaning you can find everything from high-quality jeans to affordable leather goods. This abundance is due to Ambato being a hub where products from across the country are readily available.
Investment opportunities and diversity
Ambato’s economy and culture thrive on its status as a crossroads. The city’s diverse population brings a variety of cultural influences, making it a dynamic place to explore. Whether you’re interested in the arts, history, or just looking to enjoy good food, Ambato offers a welcoming atmosphere for visitors and potential investors alike.
Interesting history
Ambato might not have the cobblestone streets of a historic district, but its story is written in the lives of its people. The city has a remarkable history of resilience, particularly evident after the devastating earthquake in 1949 that required rebuilding much of the city from the ground up.
This event is a testament to the strength and unity of Ambato’s community. The way Ambato rose from the rubble to become the vibrant city it is today is not just interesting; it’s inspiring. It’s a place where the past and present merge, offering a unique glimpse into the heart of Ecuador, showcasing a spirit of rebirth and continuous growth. Locals are proud of their home and it creates a special ambience worth coming over for!
What to do in Ambato
Apart from what has been mentioned so far, let’s dive more into some of the details.
The Carnival in Ambato: The Fruit and Flower Festival
While Ambato deserves more attention than for its carnival, it needs to be mentioned! It’s an authentic, beautiful event that gives you great insights into Ecuador’s diverse cultures.
Ambato’s Fruit and Flower Festival isn’t technically the same thing as the carnival in Ecuador. But since it takes place during the same days, it has become known as one of the best places in Ecuador to experience the carnival.
When does the carnival take place in Ambato?
While the main events take place for about 5 days in February (dates change every year so make sure to check), Ambato has an agenda that runs for over a month starting from the end of January. With different events and happenings that build up to the main event, ranging from sports competitions and agricultural exhibitions to food and art.
What to expect from the festival in Ambato
The Ambato Festival of Fruits and Flowers is a nationally recognized intangible cultural event. It started in 1950 as both a commemoration of the region’s bountiful harvest and a resilient step forward from the earthquake that hit the year before.
Streets come alive with a parade of flower floats, over 80 traditional dance groups, traditional music, delicious food, art and so much more. Every year, it just gets bigger and better.
The festivities kick off with the Proclamation of Festivities and the election of the Queen of Ambato. The blessing of Flowers, Fruits, and Bread is a highlight, followed by the parade featuring dance schools and events across the city filled with dancing, lights, and queens.
The Night Parade is a unique experience too
At night, the same parade runs again. It’s a highlight worth coming back for since everything is all lit up. I recommend you to watch it both during the day and night as they are different experiences!
The International Folklore Festival brings in talent from across the continent, alongside retro music events and international music festivals. You’ll see some unique performances here that also give you a better understanding of the diverse cultures.
Water and Foam Fights
Traditionally in Ecuador, Carnival means water and foam battles. In Ambato, foam fights have been forbidden so you’ll see less of them than in some other places. But some teenagers were running around doing it anyway. So don’t be surprised if you end up wet!
Visit the Botanical Garden
For a change of pace, Ambato’s botanical garden offers a serene escape. It’s a peaceful oasis perfect for a walk, with occasional events and a small fair inside. Keep an eye on the Tourism Secretary’s channels for updates on events.
The Museums
Ambato boasts several museums that tell the city’s and region’s stories. From art and history to science and culture. Here are a few options.
- Museo de Arte Juan León Mera: Named after the famous Ecuadorian writer and composer, this museum sits in the house where Juan León Mera once lived. It’s home to an impressive collection of art, including paintings and sculptures, showcasing the rich artistic heritage of the area.
- Casa y Mausoleo de Montalvo: Dedicated to one of Ecuador’s most celebrated writers, Juan Montalvo, this museum offers a glimpse into the life and works of the literary icon. It’s an essential visit for anyone interested in Ecuadorian literature and history.
- Museo Martínez-Holguín: Another gem in Ambato, this museum is located in the former home of the Martínez-Holguín family. It features a collection of historical artifacts, photographs, and documents that provide a window into the life of prominent figures in Ambato’s history.
- Museo de la Casa del Portal: This museum is known for preserving and displaying the cultural and historical artifacts of Ambato and the Tungurahua region. From colonial furniture to pre-Columbian artifacts, it offers a comprehensive look at the area’s past.
Hiking and nature walks
Ambato is surrounded by natural beauty, including mountains, valleys, and rivers. There are different trails in the area for when you feel like switching up the scene and maybe even catch a glimpse of local wildlife.
What and where to eat in Ambato
Ambato’s food scene takes you on a journey through tradition, innovation, and the unique flavors hard to find anywhere else. Here’s where to go and what to try to get a true taste of the city.
The Legendary Cuyes of Ficoa (guinea pig)
While this might be a bit special to some (where I grew up guinea pig is a pet), it’s a highlight in Ecuador. And many locals say no visit to Ambato is complete without trying the Cuyes de Ficoa.
Prepared by locals who’ve mastered the art over years, this is more than a meal; it’s a tradition. The woman who’s been serving them up for decades? She knows how to cook them to perfection. There are two with the same name (Los Cuyes Ficoa 1 and 2), but the second one is run by the same family.
The Central Market
For a real authentic experience, head to the Central Market. Make sure to try their delicious juices (The Mora con Coco is a standout – it’s so good, it’ll have you coming back for more).
Empanadas de Morocho, filled, fried, and full of flavor, are a great example of how to turn simple ingredients into something delicious.
Llapingacho Ambateño is one of the must-tries from Ambato, made with mashed potatoes and served with chorizo, fried egg, and avocado. It’s the comfort food you didn’t know you needed until now. Better be hungry, the portion is usually big!
Cebollada, a hearty, onion-based dish, is many locals’ favorites.
Casa El Recreo (for the famous Gallinas de Pinllo)
Then there’s the iconic Gallina de Pinllo, a dish that’s been around since 1943, famously served at Casa El Recreo. This place is a legend, started by Adán Villacreses and Ernestina Lagos in 1948, to enjoy juicy chicken, served with potatoes and peanut sauce, based on their recipe passed down through generations.
It’s become such a staple in San Bartolomé de Pinllo, attracting everyone from locals to celebrities for a taste of something that’s both traditional and delicious. You can order other dishes here like guinea pig and rabbit – but the star on the menu is the gallinas.
The Legítimo Pan de Pinllo
The story of Ambato’s bread begins way back. It’s so famous in Ecuador that there’s even a local expression that goes along the lines of “You’re as good as the bread from Ambato”.
While you’ll find delicious bread across the city, The Legítimo Pan de Pinllo is one of the original places. People travel far to get here and some order it to other cities. The family recipe goes way back. Baked in wood and charcoal ovens, the bread from Pinllo – whether it’s the empanada, pan de sal, or pan de dulce – is all about tradition. Family-run, the team starts baking at the crack of dawn to produce enough of these delicious pieces of bread to satisfy everyone’s cravings.
Chocolates La Tradición / Escobar
Ambato is also a dream come true for chocolate lovers. I visit Chocolates La Tradición, which has rebranded to Escobar. Run by Patricia and her daughters, a fifth-generation chocolate maker who uses up to 30 quintals of cacao each month to produce exquisite chocolates.
Everything I try here is delicious! And I try it all.
Love that it’s a family-run business managed by ambitious women with a passion for what they do. The plan is to also open a café at the fabric so you can have delicious chocolate while being surrounded by chocolate. Sounds like perfection to me!
Make sure to stop by here during your visit. You’ll feel welcome and leave happy.
Helados de Ficoa
The ice creams from Ficoa is another sweet option unique in the area. When driving to Ambato, you’ll see pretty girls lining up along the road to sell them. A special experience with cars stopping at different stands to buy ice cream.
You can also get it across the city.
And there is more food in Ambato to discover! Here’s a more detailed gastronomy guide to Ambato from the Secretary of Tourism (in Spanish).
Where to stay in Ambato
Mary Carmen: An icon and one of the best places to see the parade
Mary Carmen is one of the most-known hotels in Ambato, thanks to its founder Doña Mary Carmen. A visionary designer known for her creative outfits, especially those designed for the Carnival for more than 20 years. She has built an empire that celebrates local culture and female empowerment.
The hotel is renowned for its thematic floors, each representing an animal (I stay on the Tiger floor, all of them are beautiful!) and leadership. With 51 distinct rooms, ensuring no two visits are alike. I’m staying in one of the smaller rooms since I came here last minute during the carnival. The comfort here is still top-notch, from the beds to the detailed decor, like the wall paintings that guests adore.
Its strategic location offers unparalleled views of the parade from a balcony on the 3rd floor and a space by the entrance, perfect for enjoying the night event comfortably.
The breakfast is delicious, with a variety of local breads like empanadas, fresh fruit juice, and a selection of breakfast staples, all enjoyed to the backdrop of relaxing music.
The brand represents much more than a place to stay. They have a boutique with unique designs and even a sex shop, showcasing their flair for the bold and unique. They are also organizing big events. Celebrating over a decade, Mary Carmen has become a symbol of tradition and the best of Ambato’s hospitality.
Hotel Kapital: Enjoy a suite with jacuzzi in the heart of Ambato
Hotel Kapital offers a blend of comfort, style, and convenience right in the center of Ambato. It’s particularly known for its friendly atmosphere and varied accommodations that cater to families, friends, and solo travelers alike. The suites, equipped with jacuzzis, are spacious and offer a luxurious touch to your stay, making it perfect for relaxation after a day of exploring the city or attending the vibrant Carnival.
Despite its central location, Hotel Kapital manages to maintain a peaceful ambiance, ensuring a good night’s sleep. The service here is familiar and personalized, reflecting the warm hospitality Ambato is known for. Enjoy the breakfast with fresh bread, jam, eggs and coffee.
For those looking to stay active or unwind, Hotel Kapital features a small workout area and a spa. Whether you choose a suite (loved mine!), double room, or something else, you’ll find the accommodations flexible to your needs.
Hotel Dubai: Simple, elegant, with personalized service
Hotel Dubai stands out for its simple elegance and the story of its founder, Jorge, who transitioned from being a mechanic to creating one of Ambato’s most welcoming hotels.
The team at Hotel Dubai, adds a personal touch to the service, aiming to make every guest’s stay as satisfying as possible. With 45 rooms offering a range of options from single to matrimonial and suites, Hotel Dubai caters to a diverse clientele, from middle-high commercial visitors to tourists and couples.
What sets Hotel Dubai apart is its commitment to personalized service to ensure guest satisfaction, welcoming feedback, and making improvements. The hotel also serves as a venue for various events, from weddings to conferences, in its spacious auditorium and event salons, showcasing its versatility beyond just accommodation.
It’s located a bit outside of the center (5 min with a taxi) but it also makes it extra peaceful.
Hostal Runa Huasi: An indigenous community stay outside of town
Started in 2000 by Alonso and his wife from the Salasaka community, Runa Huasi provides a peek into their indigenous culture. While both are from the area, Alonso used to work as a craftsman at markets in Quito. Initially inspired by his interactions with curious visitors who asked about his craft and lifestyle, he came up with the idea: Why not invite them to my place? Allowing guests to delve deeper into the traditions and craftsmanship representing his culture. And so Runa Huasi was introduced.
Situated in a picturesque setting with gorgeous natural views, Runa Huasi offers both shared dorms and private rooms. Alonso and his wife cook and will make you feel at home. You can choose whether you’d like to spend time together and share stories or have more privacy. You can also try other experiences like purification rituals with native plants, learn more about their craft, and go for hikes in the area.
Alonso also took me to a village party. I was probably the only one who wasn’t from the area. Danced with locals, got covered in flour, and got an egg thrown in my head (was right after the carnival). Unique for sure! ?
Are you ready to visit Ambato?
Wrapping up, Ambato is more than just its Carnival. It’s a city alive throughout the year, offering a mix of nature, culture, and unique food. From quiet spots in nature to lively cultural events and cozy places to stay, there’s a lot to explore.
The only question now is, when are you coming over?
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